1. I. Marketing Plan
2. I. Messaging
   1. Key Messages, Differientiaters
3. Content Evaluation Web Project Plan
   1. Target audience
   2. SEO Key words, phrases
   3. Deliverables for audience
      1. Connect, Network
         1. Social Networks
         2. Video Channel
         3. Blogs
      2. Register, Contact
         1. Register
         2. Alumni Updates
      3. View Spotlight Stories
         1. Students
         2. Alumni
         3. Faculty
         4. Programs
      4. Discover experiential learning
         1. Internships
         2. Student Organizations
         3. Study Abroad
         4. Research Opportunities
      5. Research
         1. Majors
         2. Programs
         3. Faculty Expertise
         4. Careers
      6. Watch videos
      7. Get updates, news
         1. Calendar of Events
         2. Announcements
         3. News
      8. Visit, Apply
   4. Resource Needs
      1. Design
      2. Photography
      3. Video
      4. Writing
      5. Programming
      6. Training
      7. Social Media
      8. Google Calendar
      9. Frontpage banner w/messaging, links
4. Website
   1. Home Frontpage
      1. Google Calendar
   2. About Honors
      1. Benefits?
      2. Scholarships & Fellowships
      3. Spiritual life & Honors
   3. Get Accepted
      1. Application Form
      2. Application Essay
      3. Is Honors for me?
   4. Academics
      1. Handbook
      2. Course Guide
      3. Requirements, Tracks, Courses
   5. Opportunities
      1. Study Abroad
      2. Boston - With Honors!
      3. Service Learning
   6. Faculty & Staff
      1. Meet our Faculty
         1. Chris Willerton
         2. Joe Stephenson
         3. Kristina Campos
         4. Mark Cullum
         5. Vic McCracken
      2. Resources for Faculty
   7. Alumni
   8. Contact Us
      1. Staff Pages
   9. News & Events
      1. Research Festival
   10. Spotlights
       1. Program Spotlights
       2. Student Spotlights
       3. Faculty
          1. Tom Lee
          2. Chris Willerton
          3. Joe Stephenson
          4. Kristina Campos
          5. Mark Cullum
          6. Vic McCracken
       4. Alumni
   11. Images
       1. Banner images
       2. Spotlight images
       3. Faculty images
       4. Marquee
          1. Visit the iSchool (replace)
   12. Marquees
       1. Follow Us Now
          1. Facebook?
          2. Twitter?
          3. LinkedIn?
          4. Blogs?
       2. Department Calendar
       3. Stay Connected
   13. Social Media
   14. Documents
5. Media
   1. Photography
      1. Banners
      2. Spotlights
      3. Faculty
      4. Environmental
   2. Video
      1. YouTube, Vimeo
      2. iTunes U
   3. Social Media
      1. Facebook, Twitter, LinkedIn
      2. Blogs
6. Ongoing Updates