1. Productivity
   1. Manage information overload
   2. Stay better organized
   3. Reach clarity faster
   4. Maker better decisions
   5. Improved project planning
   6. Improved project management
2. Analysis
   1. Analyze problem thoroughly
   2. See patterns, holes in info easer
   3. Play with ideas, possibilities, scenarios
3. Creativity
   1. Tool for exploration
   2. Be a "whole-brained" thinker
   3. Capture ideas at your mental periphery
   4. See connections between ideas
   5. Bypass the "inner critic"
4. Collaboration
   1. Reach shared understanding faster
   2. Get team more engaged
   3. Enhance ability to do systems-level thinking
   4. Capture "group memory" of meetings