1. Know Your Audience
   1. Work on Customers
      1. Buyer Persona
         1. Demongraphics
         2. Value judgements
            1. Life guidance
            2. Typical daily routine
            3. Challenges
      2. Ideal Customer Profile
         1. A set of firmographics
         2. Industry
         3. Number of employees
         4. Geography
         5. Reach Board Audience
         6. Use XMind to Record and Analyze
   2. Get in as Many Conversations as Possible
      1. Congratulate leads' with achievements
         1. Appreciate skills/work
         2. Ask about future plans, goals, or needs
      2. Offer a value in return
      3. Keep in touch
         1. Holidays
         2. Anniversaries
         3. Birthdays
         4. Email/Send Greeting Card
            1. Strengthen Relationships
      4. Talk to People
   3. Generate a targeted list of business contacts
      1. Pay for contacts
      2. Scrape data from social media profiles
      3. Software
         1. Snov.io
         2. Sendinblue
         3. Mailchimp
         4. Benefits
            1. Perform an email address search
            2. Validate
            3. Schedule outreach and deliver content
            4. Track campaigns' performance
            5. Calculate metrics
      4. Additional tools
         1. Expandi
         2. LinkedIn Sales Navigator
      5. Unreliable/Time Consuming
2. Craft Your Lead Generation Pitch
   1. Decide Design and Format
      1. Design
         1. Colors
            1. Intense enough
            2. Do not tease eyes
            3. Example
            4. Blue, green, purple
         2. Richness
            1. Don't overload
            2. 1-2 key points at a time
            3. No need much details
         3. Length
            1. Use pep talks
            2. 12-15 minutes interval
      2. Fotmat
         1. Flexible formats
            1. Video calls
            2. Interactive online PPTs
            3. Shareable Workspaces
         2. Offline meeting
   2. Go to the point fast
      1. Dos
         1. Arguments
         2. Facts
         3. Sentiments
         4. Use Logic Chart
      2. Don'ts
         1. Wordy sentences
         2. General phrases
   3. Insert statistics and infographics
      1. Benefits
         1. Competent
         2. Genuine
      2. Sources
         1. Aggregators
         2. Scientific findings
         3. Reputable media
         4. Market reports
   4. Tell a real customer story
      1. Facts
      2. Comparison
      3. Testimonials on website
   5. Show current growth and progress
      1. Line chart
         1. Time series, e.g. sales growth
      2. Pie chart
         1. Segments
      3. Area/Radar/Bar charts
         1. Comparison
      4. Scatter plot
         1. Relative position
   6. Provide clear visuals
      1. Copyright-free images
         1. Unsplash
         2. Shutterstock
      2. Complement
      3. Not offensive/discriminatory
   7. Highlight benefits, not features
   8. Analytics tools
      1. A/B testing
3. Send out your pitch
   1. Reach Audience
      1. Emal
      2. Text link
   2. Follow-up
      1. Organize follow-ups
      2. Q&As
      3. Collect
         1. Reactions
         2. Questions
         3. Opinions