1. North American Profitability
   1. Low profit margin
   2. High operating Expenses
   3. Lower Profit from third party Chemical sales
   4. Weakened industry demand
2. Declining Reputation/Legal Proceedings
   1. Asbestos Cases
   2. Africa Pricing
   3. Tire Recalls
   4. High Cost
   5. Customer turnover
3. Fewer Global Tire Sales
   1. 9% increase in raw material prices
   2. 8% decrease in tire production
   3. 1.2 mil decline in revenue from tire sales
   4. Low profitabilty in North American segment
   5. Declining Reputation and legal proceedings