1. Why Do They Want Integration
   1. Why Do They Need to Copy Paste between Different Apps
      1. Why moving between workflow requires copy paste
         1. The workflow is a group work
         2. Why group work requires copy paste content from our tool to other apps
            1. Because it is not a widely adopted tool, people do not want to download it, but just want to check and comment
            2. Why Checking and Commenting Requires Transferring Contents
            3. Because the communication is back-and-forth, and transferring content to collaboration space gives users notifications and real-time updates to their collegues
      2. Because our tool is only part of the workflow
   2. Why do they do it constantly
      1. Because there are many back-and-forths in communicating
   3. They need to constantly manual transfer content from our tool to other apps
2. 5 Level