1. Project owner (In-house mkt dept / IT dept) [CPO]
   1. Internal Stakeholder and Users [CSU]
   2. Project Manager [CPM]
      1. IT Manager / Marketing Manager [IT] / [MKT]
      2. Business Analyst [CBA]
         1. Content team [CM]
   3. Reconsidering a collaborative model
2. Account Owner (Vendor) [VAO]
   1. Business Analyst [VBA]
      1. Data Analytics [DA]
   2. Project Manager [VPM]
      1. Project Executive [VPE]
      2. Design Team
         1. UX Designer [UX]
         2. UI Designer [UI]
            1. Web developer [WD]
   3. User Acceptance Testing [UAT]
   4. System Analyst [SA]
      1. Frontend [FD]
         1. App
            1. iOS
            2. Android
         2. Web
            1. Website
            2. Web app
         3. Chatbot
      2. Backend [BD]
         1. CMS Developer
         2. Server side
            1. API Developer
            2. Cloud specialist
   5. the size and types of engineers involved will depend on type of digital deliverables