1. POLICIES
   1. HOURS
   2. MEMBER BENEFITS
   3. GUESTS
   4. RESERVATIONS
   5. INTERNAL
2. PHYSICAL
   1. DECOR
   2. EQUIPMENT
      1. Wine
      2. Dining Room
      3. Bar
      4. Meeting Room
      5. Service
   3. SERVICE FACILITIES
   4. Subtopic 4
   5. Subtopic 5
3. FOOD
   1. VALUES
      1. Value
      2. Freshness
      3. Authenticity
      4. Local
      5. Healthful
      6. Flavor Forward
   2. MENU
      1. Format
         1. Categories
         2. Descriptions
         3. Wine Suggestions
         4. Specials
         5. Health Factors
      2. Specials
      3. Flexibilities
      4. Bar
   3. SUPPLIERS
   4. TRAINING
   5. N/A BEVERAGES
      1. Coffees
      2. Espresso
      3. Teas
      4. Waters
      5. Pop
4. WINE
   1. AUTHORITY
   2. CELLARING OPTIONS
   3. LIST
      1. Size
      2. By the Glass
      3. Specials
      4. Categories
      5. Desccriptions
   4. PRICING
   5. SERVICE MODEL
      1. Glasses
      2. Settings
      3. List Delivery
      4. Explication
      5. Flexibilities
   6. ENHANCEMENTS
      1. Events
      2. Buyers' Club
      3. Subtopic 3
5. BAR
   1. SELECTIONS
      1. Beers
         1. Draft
         2. Bottle
         3. Specials
      2. House Pours
      3. BTG Wines
      4. Luxury Spirits
   2. NIBBLES
   3. HAPPY HOUR
   4. TAPAS?
6. SERVICE
   1. VALUES
      1. Knowledgeable
      2. Empowered
      3. Unobtrusive
      4. Thorough
      5. Congenial
      6. Visually Accessible
   2. FORMAT
   3. STRUCTURE
      1. Authority
      2. Standards
         1. Demeanor
         2. Attire
         3. Table Service
      3. Staffing
         1. Hosting
         2. Servers
         3. Bussing
         4. Wine
         5. Catering/Parties/Meetings
      4. Scheduling Norms
      5. Tips
   4. BACK-UP
   5. EQUIPMENT
   6. COMPLAINTS-FLEXIBILITY
7. STAFF DEVELOPMENT
   1. RECRUITMENT
   2. TRAINING
      1. Areas
      2. Incoming
      3. Ongoing
         1. Daily Tasting
         2. Specials
         3. Resourcces
      4. Cross Training
      5. Ancillary
      6. Manual?
   3. INCENTIVES
   4. CONFLICT RESOLUTION
   5. INTRA-COMMUNICATION
   6. Subtopic 6
8. MARKETING
   1. ORIENTATION
      1. Systems Marketing
         1. E = S = M
         2. Market Ecology
            1. Analysis
            2. Assets
            3. Weaknesses
            4. Potentials
            5. Development
         3. Partners Expansion
         4. Subtopic 3
         5. Subtopic 4
         6. Subtopic 5
   2. FOCAL THEMES
   3. CUSTOMER INTERACTION
   4. PROGRAMMING
   5. MEDIA RELATIONS
      1. Agent?
      2. Release Process & Format
      3. Media Data Base
         1. Personal Contacts
      4. TV
      5. Internet
   6. AACC MEDIA ORGANS
      1. Web Page
      2. Blog
      3. Facebook
   7. Subtopic 6
9. UPGRADE PROCESS