1. How does social media mining work?
   1. Social data needs to be collected and processed.
      1. data publicly available may include age, sex, race, geographic location, job, languages, etc.
   2. Apply a variety of data mining techniques.
      1. Some techniques may utilize machine learning, some may not.
   3. All insight needs to be visualized so it can be interpreted.
      1. data visualization tools, social media analytics
2. What are some uses of social media data mining?
   1. Trend analysis
      1. It can be a very important metric for businesses who utilize social listening; this insight can be extremely telling.
   2. Event detection
      1. It can be an important metric for researchers and agencies who utilize social media monitoring.
   3. Social spam detection
      1. Social media mining allows platforms to become better at spam detection.