1. "information access as a strategy"
   1. who would I send this to?
2. Innovation
   1. Research intensive industry
      1. Pharma
      2. Health care
      3. Tech
      4. Consumer R+D
   2. Access to customer data
3. Silos
   1. Where organizational data creates value
4. BPM
   1. Need to cut costs
   2. Currently invests in BI
   3. Need to quickly access an asset
5. Customer interface
   1. Currently offering
      1. Data
         1. Market research
         2. FI data
         3. Sales lists
      2. Online retail
      3. Content
         1. Online media
         2. Paid content
   2. Potential offering
      1. New online retail
      2. Data warehouse???
      3. Publishers
         1. Journals
         2. Consumer
6. Knowledge workers
   1. Law firms
   2. Medical
   3. PR
   4. Marketing agencies
   5. IT