1. Issues
   1. Tracking By Website
      1. Identifying Performing/ Underperforming Sites
      2. Bounce Rates, Conversion Rates, Traffic, etc
   2. Tracking Converting KW's
   3. Tracking Phone Conversions
      1. Research Mongoose Metrics
2. Traffic Analysis
   1. Identify High Traffic KW's
   2. Identify Converting Keywords
   3. Identify Referring Sites
      1. Converting Sites
      2. Potential for Partnership
3. Site Structure- Order Flow
   1. Evaluate Sites
      1. Possible Need for Additional Sidebars
      2. SEO Friendly URL - Categories - Product Description
      3. Meta Data, Alt Tags
   2. 3 Clicks to Purchase
   3. One Page Checkout
   4. Good Use of Above the Fold Real Estate
4. On Site Promotions
   1. Sales Promotions
      1. Free Shipping
      2. Holiday Sales
      3. Weak Sellers
      4. Best Sellers
      5. New Items
   2. Customer Reviews/ Testimonials
   3. Abandoned Shopping Cart Autoresponder/ Offer Discount
   4. Social Media Links
      1. Designated Area for Social Medias
   5. Authenticity Seals
      1. BBB, SSL Certs, Secure orders etc. - Designated Areas
   6. Video Demos
      1. Video of Process
      2. Video of Products in Use; ie: folding adirondack chairs
   7. Email Capture
      1. Buying Lst
      2. Non Buyer List
5. Customer List
   1. Set Up Email List
   2. Set Up Mailing List
   3. Identify Top Buy Customers
   4. Develop Marketing Campaigns
6. Traffic Generation
   1. Find High Traffic, Low Competing KW's
   2. Objective to take multiple spots on first page for KW's
   3. Article Marketing
   4. Social Medias
   5. Blogs
   6. Blog Commenting
   7. Forum Marketing
   8. Email Marketing
   9. Data Feeds
   10. Directories
   11. Online Press Releases
7. Product Analysis
   1. Top Sellers
   2. Non Sellers
   3. Eval Titles, Decriptions, URL etc, Based on KW Research
   4. Competitive Analysis