1. Objectives
   1. 1. Establish ADMSP among our peers, potential supporters and donors.
      1. 2. Build goodwill among our community.
         1. 3.Create and reinforce ADMSP's purpose as a non-profit with the intention of bringing art to the Miami Beach community while maintaining an eco-friendly attitude.
            1. 4. Inform and create good perceptions in regards to ADMSP's purpose and mission as a non-profit organization.
            2. 5. Introduce ADMSP's purpose and mission to the public through social media sites such as Facebook, Twitter, MySpace and Tumblr.
            3. 6. Generate interest by appealing to public's interest.
2. Goals
   1. Facebook; 1. To transition smoothly from a personal profile to a fan page without losing friends or in this case fans, 2. Continue to get more friends/fans, 3. Continue to generate interest by appealing to our public's senses, 4. Reach 3,000 friends by the end of our 2nd campaign and 5. Get more friends/fans to comment/like on our wall.
      1. Twitter; 1. More interactions from followers, 2. More followers retweeting our posts, 3. More followers posting us on their Follow Fridays, 4. More followers! and 5. Attempting to land on trending topics.
         1. MySpace; 1. More friends and 2. More interaction, but this site is pretty much dead due to excessive spamming, but we should maintain it active just to be as linked in the Internet as possible.
            1. Tumblr; 1. Get followers and 2. Get followers to reblog us as often as possible.
3. Target Audience
   1. EVERYBODY!
4. Plan of Attack
   1. Facebook; 1. Add more friends a day, 2. Begin advertising fan page to ease future transition, 3. Interact more with friends by engaging in conversation that is ADMSP related as well as non-ADMSP related conversation, 4. Clean up spamming, 5. Add groups that would benefit us and that we could engage in conversation, 6. Sync as many of our other sites with facebook to maintain it as active as possible and 7. Use facebook to promote all our other sites.
      1. Twitter; 1. Clean up follower list by unfollowing friends that would not benefit us since there is a 2,000 following limit and adding friends that would be beneficial to us, 2. Start participating in Follow Fridays, 3. Start participating in trending topics, 4. Engage our followers by conversating with them about things that interest them too and 5. Using # before tags to keep ADMSP active in the twitterworld.
         1. MySpace: 1. Clean up spamming as much as possible, 2. Continue adding friends and 3. Keep it as active as possible so at least it remains in the Internet world.
            1. Tumblr: 1. Get site up to date with the rest of our sites, 2. Keep it active, 3. Add other tumblrs of interest, 4. Keep it creative by posting campaign, but also the inspiration behind ADMSP and what inspires the dream team as well and 5. Make it fun!