1. Strengths
   1. Global Network -Largest scheduled passenger airlines in the world -Provides schedule jet services to 160 destinations -Worked with AmericanConnection to serve 250 cities in 50 countries with more than 3.400 flights connecting -900 aircrafts
      1. Strong Alliances and Marketing Tie-ups -Strong alliance with various international airlines to serve nearly 750 destinations -Over 8,500 departures
         1. Robust Frequent Flyer Program -AAdavantages for passenger loyalty -Over 1,000 program participants -67 million total members with 587 billions outstanding award miles
            1. Strong Fleet Operations -900 aircrafts to complement their strong route network
2. Weaknesses
   1. Legal Proceedings -$24.2 million in fines imposed by the U.S. Government for maintenance violations -Canceled over 3,000 flights which affected 300,000 travelers
      1. High Indebtedness -Long term debt of $8,4756 million -Equity deficit of $3,945 million
3. Threats
   1. Intense Competition Due to Industry Consolidation -Intense price competition in domestic markets. -Delta and Northwest Airlines merged
      1. Volatile Jet Fuel Prices -Jet fuel costs are 29.3% of all operating expenses -Price per barrel increased by 33.1% in 2011, which will cost $34 billion more to the global industry
         1. Security Obligations -All air carriers have to pay a fee to screen all passengers and property as a security measure after 9/11 -$2.5 per enplanement security service fee imposed by ATSA
4. Opportunities
   1. Growing Global Air Freight Market -Global air markets are expected to recover. -Will generated a 5.7% expansion
      1. Positive Outlook of the Passenger Airline Market -Growth in Asian and North American Markets -Profits are expected to reach $8.6 billions according to IATA -Asia-Pacific carriers are expected to deliver %4.6% of the highest operating profit margins