1. Offline Marketing
   1. Print
   2. Mass Media
   3. Direct Mail
   4. Magazines
2. Brand Development
   1. Message
   2. Values
   3. Archetype
   4. Promotional Materials
      1. Stationery
      2. Business Cards
      3. Rack Cards
      4. Packet
      5. Mailers
   5. Mission
   6. Vision
3. Online Marketing
   1. Website
   2. Social Media
      1. YouTube
      2. LinkedIn
      3. Facebook
      4. Twitter
      5. Yelp
   3. Blog
   4. Search Engine Optimization
   5. Search Engine Marketing
      1. Targeted Ad Placement
      2. CPI Ads
4. Marketing Strategy
   1. Marketing Calendar
      1. State Events
      2. Local Events
   2. PR/Comminications
      1. Website Content
      2. Press Releases
      3. Social Media Release
   3. Networking
      1. Rotary
      2. SCBA
      3. SARs
5. Brand Repair/Management
   1. Google Alerts
   2. Google Reader
   3. SOPs