Audio in Media

The Birth of Broadcasting
1. December 24, 1906- First use of radio
2. The period from 1920's to mid-1950 is regarded as the Golden Age of Radio
3. Was the start of worlwide Media
Radio Today
1. Radio has changed an lot since when it started
2. Technological developments ranging from FM radio to digital recording and Internet radio
3. more than 13,000 radio stations in the US
4. 30,000 worldwide reportedly broadcast to more than 95 percent of the world's population
5. AM and FM radio's main appeal is Localism while Internet is music based
Audio In Media
1. 1980s-1990s were the Golden age of Digital Audio
  1. Digital Audio such as compact disc, Mp3, Mp4
2. Music videos were created at 80's and 90's era
  1. Created a lot opportunities for recording artists, audio engineers and entrepreneurs
The Recording Industry
1. Record Companies generated $12 billion in net domestic sales in 2002
2. US record sales in 2003 totaled more than 12
3. Pirates have caused the Industry to lose money
  1. Pirated CD's, illegal downloading, etc.
The Digital Challenge
1. Advances in digital Technologies have generated revenue but also loses some from limited job growth
2. More advertising and content has resulted in more work for Traffic directors
  1. average salaries for traffic directors in 2003 increased by more than 15 percent
A Demanding Career
1. Careers in the audio media are growing
  1. DJ's, news reporter or anchor an sportscaster, an recording engineer
The Technology Advantage
1. digital systems in radio and audio has increased rapidly since the 1980's
  1. tape recorders, cd players, digital consoles, digital mixing and editing systems
2. internet has expanded radio stations to a new level
  1. Websites such as Pandora have thousands of listeners
Explore the Industry
1. Audio Engineering Society (AES) is the primary organization for audio engineers in both the broadcast and non-broadcast areas.
  1. Intercollagiate Broadcasting System (IBS) is a non-profit association of student-staffed radio stations
2. National Public Radio (NPR)
  1. you can select from a list of countries to listen to your favorite NPR programs abroad
3. The Radio-Television News Directors Association (RTNDA)
  1. Provides a list with links to resources for electronic journalists
  2. Find info of on scholarships, internships and fellowships through RTNDA
4. The Recording Industry of America (RIAA)
  1. Offers good info, including statistics on the recording industry and a discussion of copyright issues
5. The Society of Professional Audio Recording Services (SPARS)
  1. The SPARS community includes audio recording and mastering facilities, manufacturers, engineers, schools, and multiroom facilities.
6. World Radio Network (WRN)
  1. Websites of international radio broadcasting organizations
7. The national Association of Broadcasters (NAB)
  1. Topic
  2. The Career center page offers career guidance as well as information on employment within NAB
  3. web site includes info about radio and television
8. National Federation of Community Broadcasters (NFCB)
  1. an alliance of stations
  2. leading advocate for localism, diversity, and public service in radio.
Where the Jobs Are
1. Jobs include announcing, programming, traffic, sales, engineering and management.
2. jobs for audio professionals such as music directors, recording artist, sound mixers and engineers
Radio Stations
1. Been the most effective medium of mass communications
2. 12,000 radio stations on air in the US
3. Jobs in the field are demanding
  1. Program director
    1. heads the programming team and is responsible for a staff of writers, producers and on-air personalities
    2. shedules broadcast on a day-to-day basis and handle staff, schedules, budgets and license renewal applications
  2. Music Director
    1. responsible for selecting and arranging prerecorded music to fit the station's programming format
    2. share the listening preferences of the station's audience and the stations management
  3. Music Librarian
    1. limited number of jobs
    2. they catalog and index music genres
  4. Announcers and DJ's
    1. occupy the most visible positions at the radio stations
    2. in 2000 there were 71,00 jobs for announcers and DJ's in US
    3. Growth has increased opportunities related to the growth of internet and satellite radio
      1. Much like Howard Stern, etc
TV Stations
1. Inter connects within radio
2. to find jobs one may go to www.nab.org/bcc
Production Studios
1. They sweeten or enhance audio and video
2. SPARS estimate that there are almost three thousands production studios in the country
3. for good reference go to www.aes.org/jobs
Corporations
1. the job market is limited
2. Colleges and Universities that have broadcasting facilities and live perform venues offer jobs for both programming and tech trained audio specialist
Education and Experience
1. Students are in rough competition for the limited jobs in Radio
2. Helps to know more than one good subject, becoming more valuable
  1. The more you know, the more valuable you are the more money you make.
Salaries In Radio and Audio
1. Salaries vary considerably depending on experiences, skills and market conditions
  1. In 2000 for examples, half of the Djs at radio stations earned between $6.84 and $14.28 an hour
    1. ONly the 10 percent made more than $24.35 an hour
2. Radio/ Television
  1. In 2002 radio and Television salary survey found that radio news salaries were down half a percent in 2001 from 2000
    1. real wages after accounting for a 1.6 percent inflation actually fell 2.1 percent
3. Median Radio New salaries
  1. News Director
    1. $46,000
  2. News anchor
    1. $38,500
  3. News reporter
    1. $34,900
  4. News producer
    1. $37,000
  5. Sports Anchor
    1. $35,000