1. Content Marketing
    1. Why is it important?
      1. Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.
      2. The benefits of content marketing are...
        1. 1. Your audience will stick around longer.
        2. 2. You'll have better traction on social media.
        3. 3. Your audience will trust you.
        4. 4. You'll generate more and better leads.
        5. 5. Original content can improve conversions.
        6. 6. Your business will become more visible thanks to SEO.
        7. 7. Great content can position your company as an authority in your industry.
        8. 8. Quality content can build brand awareness.
        9. 9. You'll cultivate loyal brand fans.
        10. 10. You'll save money on your marketing strategy.
        11. Sourced from:
          1. 10 Benefits of Consistent, High-Quality Content Marketing - Blog.Hubspot.com
          2. Written by Rebecca Riserbato @BeccaRiserbato
    2. How Important is it?
      1. content creation is a top priority for 80% of marketers.
      2. on average, content marketing accounts for 26% of B2B marketing budgets.
      3. 4 Reasons Why Content Marketing Is Important
        1. 1. Content Marketing Helps Customers Bond with Your Brand
        2. 2. You Build Trust with Good Content
        3. 3. More and Better Customers Cost Less
        4. 4. Content Marketing Supports Other Types of Marketing
        5. sourced from:
          1. SemRush Blog
          2. Ashley Segura
    3. Give them what they are looking for
      1. How-to articles
      2. Trends
      3. Listicles
      4. Guides
      5. Tip Sheets
      6. Hacks
      7. Informercials
      8. Reviews
      9. Comparisons
      10. Videos
    4. "Fresh" Content is King
      1. Original "Quality" Content
      2. Your own expert content
        1. designed to educate and lead to an action
        2. Pillar content that supports your site
          1. Manually produced or paid "uniquely written" content
        3. Repurposed and cross linked for maximum effort of pillar content
      3. Consistency is the Key
      4. RSS Feeds to supplement content
      5. Video Embeds
        1. Video Ranking
  2. SEO
    1. 2 Lessons for achieving Top Rankings in Google
      1. 1. If you want to stay at the top of Google, never rely on just 1 tactic
      2. 2. Make sure your SEO strategies rely on Google's SEO best practices
    2. The three key principles are: Trust, Authority and Relevance.
      1. 1. Trust - Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legit sites at the top.
        1. If your site has high-quality content and backlinks from reputable sources, your site is more likely to be considered a trustworthy source, and more likely to rank higher in the search results.
      2. 2. Authority - Authority is your site’s overall strength in your market.
        1. Be better than your competitors
        2. Social Authority and Quality Content
      3. 3. Relevance - Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings.
        1. You can use this to your advantage by bulking out the content of your site with relevant content.
        2. and use on-page SEO techniques and syndication to give Google a nudge to see that your site is relevant to your market.
        3. ie. Content Marketing
    3. Google’s top-10 ranking factors
      1. - Relevant keywords on the page
      2. - Keyword in internal links
      3. - User signals (click-through-rate, time-on-site, bounce-rate, scrolling)
      4. - "Mobile First" site structures
      5. - Page Load times
      6. - Domain SEO visibility (how strong the domain is in terms of links and authority)
      7. - Search volume of domain name
      8. - Total number of backlinks
      9. - Total number of referring domains (unique sites linking to your site)
      10. - Facebook / Twitter social media activity.
      11. From Moz Ranking Factors Survey https://moz.com/search-ranking-factors
  3. Automation Tools
    1. Automated Content Marketing
      1. RSSMasher.com
        1. Multiple Mash Sources
          1. Website RSS Feeds
          2. Enter your own
          3. Choose from a library of 400 full-content RSS Feeds
          4. YT Channels/Playlists
          5. Article Forge "Original Content" Maker
          6. YT Trend Searches
          7. Google Sheets
          8. External Content Spinning
          9. Feedly to GSheet Method
          10. Quotes maker
          11. Mash Manipulators
          12. Image Replacements
          13. image swaps
          14. add images to articles with no images
          15. 3 sources
          16. Google Images
          17. Pixabay
          18. Image Packs
          19. Money Hooks
          20. citations
          21. ads
          22. summarizing
          23. Keyword Filtering
          24. Anchor Texts
          25. spintax linking
          26. CSV anchor text links
          27. Advance tab
          28. Remove
          29. Replace
          30. Protect
          31. Article Template Scraping (For Pro/Agency Users)
        2. Scheduler
          1. Posting on your time schedules
          2. Social Syndications
          3. Webhooks
          4. BoosterPages
          5. MicroBlogging
        3. API Club
          1. BannerBear - Smart Image Cropping
          2. Smart Emojis
          3. Auto-Tagging
          4. LinkIndexing
          5. Spin the Titles
          6. using SpinRewriter
        4. Other tools
          1. ArticleForge 3.0
          2. WordAI 4.0
    2. Automated Backlinking
      1. BoosterPages.net
        1. 6 Easy Input Methods
          1. Manual Input
          2. CSV uploads
          3. RSS Feeds
          4. API Access
          5. RSSMasher Schedule
          6. VidPenguin2 Integration
        2. Set-It and Forget-It SAAS app
        3. Visual Tier 1 linking
          1. Three (3) Tier 2 PBN links to your BoosterPages links over time
          2. Three (3) Tier 2 PBN links to your site over time
          3. Multi-User linking to endless scrolling BoosterPages
          4. Bonus anchor text linking options (Add-on feature coming this Fall)
    3. Automated Video Pinging and Link Syndication
      1. VidPenguin2.com
        1. YT approved linking
        2. Video embedding
        3. Social Syndications
        4. BoosterPages
        5. Amazon HTML pages
        6. Posting Templates for speedy pinging
    4. Professional Auto-Blogging Sites
      1. MasherSites.com
        1. Centralized Control Panel for ALL sites
        2. 10 minute site setup
        3. integrated directly with RSSMasher and VidPenguin2
    5. Minion Team Management
      1. MinionBuilders.com
        1. Profile Creator
        2. Demographic and Bio Maker
        3. Minion Database
        4. Team Accounts
  4. Syndication
    1. Backlinks
    2. Social Media
    3. Automation Strategies
    4. Paid Content
    5. Email Marketing
    6. Newsletters
    7. MoneyHooks
    8. Anchor Text Links
    9. Microblogs
    10. Summarized Content
    11. Endorsed Articles
    12. Repurposed Content
  5. Monetization
    1. Your Services & Products
    2. Retargeting Ad Platforms
      1. AdSense
      2. Amazon
      3. Ezoic
    3. Affiliate Offers
    4. Lead Magnet Offers
    5. Lead Gen
    6. Newsletter Offers
    7. Native Ad Networks
      1. Outbrain
      2. Taboola
      3. MGID
      4. AdDisplayNetwork (coming soon)
    8. Publisher Networks
      1. Sell Traffic to Ad Networks
      2. Sell Ad Inventory
      3. Video Ad Spots
      4. Pre-roll Ads on YT embeds
    9. AdDisplayNetwork.com
      1. Easy Button (coming soon)
      2. You focus on building content sites
      3. We do the rest
    10. Branding