1. Increase cost of cocoa beans
   1. Lost of profit
   2. Cutting costs in other areas
2. Competitive Edge
   1. Maintaining brand name and keeping costs low
   2. Nestle Co. keep cost low by using cocoa suppliers that practice child labor
3. Keeping chocolate affordable for consumers
   1. Defeating competition in chocolate business
   2. Keeping taste of chocolate the without raising cost
4. Statisfying Stakeholders' needs and wants
   1. Increasing stock prices
   2. Increase generation of dividend