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Bazaarvoice Interaction Suite
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模式
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组织和利用供需的会话
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供应方
- 一些消费者,他们contributing opinions, knowledge, or experiences
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消费方
- 一些消费者reading contributions to make decisions
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做法
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创建多种通道,让消费者贡献他们的见解
- create several ways for consumers to contribute their insights.
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将消费者见解直接推送到正在做消费决策的消费者的决策过程中
- We then put their words directly in the decision-making path of others。
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效果
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UGC驱动真正的商业效果
- increased sales,
- better search results,
- greater customer engagement,
- and higher customer satisfaction
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产品
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Ratings & Reviews
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背景
- 促进销售
- 消费者不信任广告
- 消费者信任消费者的评论
- 客户调查
- help you understand
- how consumers buy,
- what they value most,
- and how your brand can fulfill their needs
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模式
- 将评级和评论系统,无缝嵌入客户的工作流程和工作团队中
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效果
- Increase sales
- Improve customer loyalty.提高客户忠诚度
- Reduce product returns
- Drive product improvements
- Increase natural search
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关键特性
- 将评论推送到社交网络Push reviews to social networks.
- 列出与我相似的那些人的最流行的态度Navigate based on popular sentiments of "people like me."
- 快速改变界面风格Make quick changes for new campaigns
- 用多媒体来发表评论Bring reviews to life with multimedia
- 用可视化的滑动条条来让用户发表意见Visually express difficult-to-measure opinions
- 社区荣誉徽章Call attention to key contributors
- 标签 Informally capture product opinions.
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延伸产品
- MobileVoice
- 背景
- 在促进在线商店销售之外
- 促进实体店销售和目录销售
- 模式
- MobileVoice puts customer reviews in the palms of shoppers’ hands,
- so they can read customer opinions while in a physical store.
- 相对于销售员的介绍,92%的消费者更信任在线评论。
- 效果
- Drive sales
- Reduce returns.
- Inform your sales staff.
- 关键特性
- Easy customer interface.
- Rich customer insights.
- Easy implementation
- SearchVoice
- 背景
- 商家想吸引搜索者
- 商家想影响搜索者,以实现自己的商业目标
- 模式
- 通过搜索优化来影响用户的购买
- 具体做法
- 将UGC分类
- 创建SEO的UGC页面,吸引流量,并将该页链接到产品或服务页面
- 及时更新最新的UGC到产品页
- 效果
- Dramatically increase natural search results
- Increase sales.
- Lengthen time on site
- 关键特性
- Support for Ratings & Reviews, Ask & Answer and Stories.
- Auto-generated microsites including category and home pages.
- Built-in navigation and search
- Top-rated and highest rated product lists
- Backlinks to primary domain.
- Inline indexing
- Support of Google Rich Snippets.
- SocialAlerts
- 背景
- 用户UGC后,想知道结果,想知道对社区的影响,想知道其他人的响应
- 模式
- 将用户的UGC的影响结果通知该用户
- 效果
- Dramatically increase email click-through and open rates.
- Grow participation
- Accelerate sales.
- 关键特性
- Flexible integration.
- Support only solicited emails.
- Customized look and feel.
- SyndicateVoice
- 背景
- 模式
- 在在线网络和在线商店门户上,展示UGC,并链接回品牌或产品的主页
- 效果
- 关键特性
- ActiveProfiles
- 背景
- 模式
- 统计用户档案,提供给厂商
- 展示购买同样商品的用户档案,营销消费者
- 效果
- 关键特性
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Ask & Answer
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背景
- 在线销售丢失了67%的客户,因为缺乏在线的产品信息
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模式
- lets customers ask questions about your products and services while staying on your site, within the purchase path.
- Other consumers, manufacturers, and product experts share their knowledge by answering these questions.
- 建立品牌和消费者的关系
- 帮助品牌了解消费者的购买行为和想法
- 效果
- 关键特性
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Stories
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背景
- 品牌不再是我们告诉消费者该品牌是什么,而是消费者互相告诉该品牌是什么。
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模式
- helps you create a broader, more relevant community by
- encouraging customer conversations about your brand and how its products fit into their lives.
- 真实的有感情的亲历的故事吸引新消费者,即使该消费者对该品牌不熟悉
- UGC更可信
- 效果
- 特性
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Bazaarvoice Amplification Suite
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模式
- 收集消费者意见给制造商,制造商可以将其发布到代理商的网站
- 让制造商在代理商网站回答消费者问题
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Intelligence Platform
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模式
- 类似于商业智能,从UGC中挖掘有价值的信息