1. Core Competencies
   1. conducting customer interviews and user testing
   2. running design sprints
   3. feature prioritization and road map planning
   4. the art of resource allocation
   5. performing market assessments
   6. translating business-to-technical requirements, and vice versa
   7. pricing and revenue modeling
   8. defining and tracking success metrics
   9. baseline
2. Emotional Intelligence
   1. Relationship management
      1. form authentic and trustworthy connections with both internal and external stakeholders
      2. help people reach their full potential
      3. successful negotiation
      4. resolve conflicts
      5. work with others toward a shared goal
      6. balance the needs of
         1. customers
         2. resource-constrained engineering teams
         3. company’s revenue goals
   2. Self-awareness
      1. remain objective
      2. avoid projecting their own preferences onto users of their products
   3. Self-management
      1. maintain emotions
      2. keep it cool under pressure
   4. Social awareness
      1. empathy
      2. organizational awareness
      3. service
3. Company Fit
   1. Technical skill
      1. the type of product
      2. who uses it
      3. the type of company
      4. how technical a PM needs to be
   2. Company philosophy about PM
      1. PM drives engineering
         1. gather requirements
         2. write the quintessential product requirements document
         3. hand it off to engineering to spec out the technical requirements
      2. Engineering drives product
         1. engineers are advancing the science in their domain
         2. PMs validate solutions
      3. The PM-engineering partnership
         1. joint discovery
         2. joint decision making
         3. shared accountability
      4. technically oriented
   3. Stage of company
      1. Startup
         1. be responsible for
            1. discovery
            2. definition
            3. shipping
            4. pricing
            5. marketing
            6. support
            7. sales
      2. Mature company
   4. Founder/CTO/CEO relationship with PM
      1. how involved the founder/CEO/CTO is in the product process
         1. deeply involved
         2. PM: Support role