1. costs
   1. efficiencies
      1. BERLiN
      2. OpenExeter
      3. OpenStaffs
      4. OTTER
      5. Unicycle
   2. focus on benefits not costs
      1. OpenExeter
   3. costs of not engaging
      1. OpenExeter
      2. OpenSpires
   4. podcasts much more cost effective and better used than video
      1. OpenSpires
   5. not yet fully understood
      1. OpenStaffs
      2. OpenExeter
2. institutions
   1. marketing/showcase
      1. prospective students
         1. BERLiN
         2. OpenExeter
         3. OpenStaffs
         4. OTTER
         5. Unicycle
      2. individual feeds for each school
         1. BERLiN
      3. potential partner institutions
         1. BERLiN
         2. Unicycle
      4. enhanced reputation
         1. BERLiN
         2. OCEP
         3. OpenExeter
         4. OpenStaffs
         5. OTTER
         6. Unicycle
   2. means of developing new courses
      1. BERLiN
   3. rapid development of resources in response to student demand
      1. OCEP
   4. encourage new teaching & learning approaches
      1. OCEP
      2. OpenExeter
      3. OpenStaffs
   5. open scrutiny improves quality
      1. OCEP
      2. OpenExeter
      3. OTTER
      4. Unicycle
   6. changing focus from protected content to learning activities
      1. OpenExeter
      2. Unicycle
3. global benefits
   1. altruism/social responsibility
      1. BERLiN
      2. OpenExeter
      3. OpenSpires
      4. OpenStaffs
      5. Unicycle
   2. global students
      1. BERLiN
      2. OpenSpires
      3. OpenStaffs
4. learners
   1. learner satisfaction
      1. OpenExeter
      2. OTTER
      3. Unicycle
5. individuals
   1. reward & recognition
      1. biog info included in content
         1. BERLiN
      2. professional teaching qualifications
         1. use
            1. OCEP
            2. BERLiN
            3. OpenExeter
         2. OpenStaffs
         3. Unicycle
      3. staff development & performance review
         1. OCEP
         2. OpenExeter
         3. Unicycle
      4. competitions and teaching awards
         1. OCEP
      5. recognised in policy
         1. OpenExeter
         2. OTTER
         3. Unicycle
      6. national recognition movement
         1. Unicycle
   2. sharing best practice
      1. BERLiN
      2. OCEP
      3. Unicycle
   3. enhanced reputation
      1. OpenExeter
      2. OpenStaffs
      3. OTTER
   4. time saving
      1. OTTER
   5. legitimise use of others content for l&T
      1. Unicycle
   6. improve access to OERs
      1. Unicycle
6. supply side
   1. funders overly focussed on this
      1. OCEP
      2. OpenExeter
      3. OTTER