1. Pain
   1. Cost of the software
      1. expensive
         1. costly
         2. hard
         3. overpriced
         4. luxurious
         5. unafforable
         6. big-ticket
         7. inefficient
         8. wasteful
         9. dearly-won
         10. high-ticket
      2. no monthly payments
         1. Recurring
            1. Continual
            2. revenant
            3. repetitive
            4. insistent
            5. recurrent
            6. repeated
            7. running
            8. continual
            9. persistent
            10. unrelenting
         2. payments
            1. overpayment
            2. rendering
            3. fee splitting
            4. disbursement
            5. prepayment
            6. repayment
            7. refund
            8. overpayment
            9. tribute
            10. spending
            11. outlay
            12. ransom
      3. Can't justify cost
         1. Cost
            1. charge
            2. outlay
            3. expenditure
            4. spending
            5. payment
            6. toll
            7. price
            8. outlay
            9. outgo
            10. monetary value
            11. expense
            12. transfer payment
            13. transferred possession
         2. Justification
            1. circumstance
            2. consideration
            3. condition
            4. consideration
            5. information
            6. explanation
            7. account
      4. I'm on a budget
         1. allowance
            1. percentage
            2. portion
            3. share
            4. part
            5. tranche
         2. budget
            1. cipher
            2. calculate
            3. work out
            4. reckon
            5. figure
            6. cipher
            7. compute
            8. account
      5. Ask my wife
         1. explain
            1. justify
            2. vindicate
            3. excuse
            4. alibi
            5. say
            6. tell
            7. state
            8. evidence
            9. tale
            10. narrate
            11. recite
            12. articulate
            13. order
            14. verbalize
            15. express
            16. convey
            17. chance
            18. opportunity
         2. permission
            1. consent
            2. authorization
            3. authority
            4. sanction
            5. green light
            6. dismissal
            7. all clear
            8. pass
            9. passport
            10. commendation
            11. approval
            12. permit
            13. license
            14. okay
            15. endorsement
            16. blessing
            17. disapproval
            18. liking
      6. opportunities
         1. room
         2. chance
         3. adventure
         4. fortune
         5. clean slate
         6. take a chance
         7. run a risk
         8. risk
         9. gamble
         10. prospective
         11. find
         12. advantage
         13. timely
         14. well timed
         15. seasonable
         16. good
         17. right now
      7. career
         1. vocation
         2. calling
         3. life history
         4. occupation
         5. walk of life
         6. professional life
         7. business life
         8. job
         9. line of work
         10. specialty
         11. lifes work
         12. biography
         13. life story
      8. pulling out my wallet
         1. wallet
            1. billfold
            2. pocketbook
            3. notecase
            4. case
         2. inconvenient
            1. awkward
            2. bunglesome
            3. uneasy
            4. labored
            5. strained
            6. inopportune
            7. disadvantageous
            8. untimely
            9. unseasonable
            10. ill-timed
      9. reminded each month
         1. uncomfortable
            1. ill-fitting
            2. disquieting
            3. ill at ease
            4. awkward
            5. uneasy
            6. self-conscious
            7. painful
            8. distress
            9. unpleasant
            10. afflictive
            11. sore
            12. dour
            13. forbidding
            14. grim
            15. displeasing
            16. unpalatable
         2. recurring
            1. monthly
            2. weekly
            3. daily
            4. annual
            5. repeat
            6. repetitive
            7. repetition
            8. retell
            9. duplicate
            10. echo
            11. take over
         3. reminder
            1. remind
            2. experience
            3. nag
            4. commemorate
            5. record
            6. memorialize
            7. take back
            8. inform
            9. prompt
            10. cue
   2. Time it takes to learn and get started
      1. takes too much time to learn
      2. not enough time
      3. Alice in wonderland
      4. wristwatch
      5. timepeice
      6. back in time
      7. not enough time
      8. Subtopic 8
      9. distracted
      10. lack of focus
      11. reminder of failures
      12. moving too fast
      13. not enough
      14. too long
      15. I'm bored
      16. kitchen timer
      17. time machine
      18. clone me
      19. slipping away
      20. fly by
      21. slipping
      22. in to the future
      23. slow down time
      24. unlimited time
      25. portal
      26. window in time
      27. history
      28. calendar
      29. alarm
      30. reminders
      31. to dos
      32. phone app
      33. sunsama
      34. day planner
      35. notepad
      36. to do list
      37. the man
      38. people watching
      39. spare time
      40. side hustle
   3. Difficult learning curve
      1. Don't understand it
      2. I can't explain it to my wife what it does
      3. challenging
      4. bitter
      5. confusing
      6. can't grasp the idea
      7. can't find the answers easily
      8. too many videos to learn it quickly
      9. don't see the big picture
      10. overview
      11. no strategy
      12. no place for help
      13. the trainer is boring - can't watch
      14. need shorter videos
      15. need full walkthrough to understand it
      16. I feel dumb
      17. I just don't get the Why to do this
      18. disconnect
      19. next pmt is due and I still haven't started
      20. how to do this in spare time
      21. I can't teach others how to do it
      22. no clear roadmap
      23. How do I scale it
      24. Grow
      25. Tree
      26. deep roots
   4. Do I Trust the Seller
      1. no proof it works
      2. Content might get my site banned
      3. Why have I never heard of them
      4. I don't know you
      5. Never heard of you
      6. why trust you
      7. show me the money
      8. can I copy you and make money
      9. your words are different than your action
      10. why are you selling this instead of keeping it yourself
      11. see results first
      12. got to believe in the process
      13. Give me a step-by-step plan that I can do myself
      14. blind faith
      15. In God We Trust
      16. Dollar bill
      17. Show me the money
      18. Jerry McGuire Movie
      19. Tom Cruise
      20. Matthew McConaughey
      21. Show me proof
      22. God
      23. Friends
      24. Online Recommendations
      25. Guarantee
      26. No questions asked guarantee
2. Pleasure
   1. Recurring Passive Income
      1. I see NEW sales daily
      2. affordable compared to what I make from it
      3. I can see how money is made
      4. Fiji vacation
      5. Tim Ferris
      6. 4 hour workweek
      7. mailbox money
      8. Little effort to maintain it
      9. I set it up and never have to touch it again
      10. No outbound calls
      11. easy money
      12. roll out of bed
      13. fun to look at phone
      14. check phone sales
      15. fun way to make money
      16. money while I Sleep
      17. 24/7 money
      18. predictable life
      19. vacation paid for
      20. plug in module
      21. scalable with little effort
      22. bragging
      23. teach others
   2. Insider Knowledge
      1. Clarity of Purpose
      2. I trust the guys that sold it to me
      3. Proven Results
      4. See where this is going
      5. part of the team
      6. team tunnel
      7. high fiving
      8. insider trading
      9. only a few know
      10. country club
      11. secret handshake
      12. part of the club
      13. valet my car
      14. secret society
      15. future tech
      16. outer space
      17. feel included
      18. exclusive
      19. VIP
      20. limo service
      21. shorter lines
      22. premium seats
      23. free tickets to games
      24. invited to parties
      25. A-listers
      26. movie stars
      27. yachts
      28. Oliarghs
      29. Mobsters
      30. team huddle
      31. mastermind
      32. guest speaking opportunities
      33. special invites
      34. front of the line
      35. Skip lines
   3. Do it anywhere
      1. I can do this anywhere
      2. I can do this anytime
      3. I can do it for others
      4. on the beach
      5. laptop lifestyle
      6. digital nomad
      7. step-by-step
      8. scalable
      9. on vacation
      10. with my wife
      11. while I sleep
      12. beneath a cabana in the rain
      13. on a cruise ship
      14. no set time
      15. no excuses
      16. easy to understand
      17. others doing it for me
      18. can check results at any time
      19. no effort
      20. no additional learning
      21. time to get it done
      22. take the first step
      23. can come back to at any time
      24. yoga
      25. stretching
      26. sleeping
      27. workouts
      28. at gym
      29. at the offer
      30. side hustles
      31. sidegig