1. Author: Erman Akdogan
   1. Blog: Future Searcher
   2. Download Maps At
      1. BiggerPlate.com
      2. Xmind.net
2. Lower Costs
   1. Lower Data Storage Costs
      1. Keep Non-Essential Archive Data on Hadoop Clusters
      2. Augment Datawarehouse with Hadoop Clusters
   2. Unearth Patterns for Leakages and Issues
      1. Machine Log Analysis: Identify True Causes of Issues
      2. Financial Transactions Analysis: Catch Fraud & Abuse Cases
   3. Understand Product Usage in Detail
      1. Utilize Smart Energy Meters: Understand Equipment Problems, Optimize Production to Avoid Unused Energy
   4. Automate Tasks with Cognitive Technology
      1. Healthcare Diagnosis & Treatment: Assist Doctors in Diagnosis and Treatment
   5. Make Informed Decisions
      1. Intelligence Augmented from Internet Data: Strenghten Credit, Currency, Counter Party Risks
      2. Product Buzz Intelligence from Social Media: Design Winner Products
3. Increase Revenue
   1. New Business Models
      1. Package and Sell Data: Valuable Data for Other Industries
         1. Geo-Fencing Data to Retailers: Enable Location Aware Campaigns
         2. Travel Routes Data to Travel & Transportation Industry: Enable Personalized Offers, Optimize Routes and Campaigns
         3. Commuting Patterns and Traffic Data to City Planning: Enable Optimized Planning for Commuting Routes, Metro, Buses, etc
         4. Web Browsing Data to Online Retailers, Banks: Enable Targeted Campaigns & Optimized Product Development
         5. Point of Sales Data to Consumer Products: Enable Price and Product Development Optimization
   2. Differentiate From Competitors & Improve Customer Satisfaction, Loyalty
      1. Better Customer Insight
         1. Social Business: Extended View of Customer From Facebook, LinkedIn, Twitter, etc.
         2. Next Best Action Make the Best Offer to Customer
         3. Sales Lead Generation: Identify Customer Needs from Social Media
         4. Complaint and Interaction (Calls, Messages) Analysis: Understand Customer Problems in Detail
      2. Brand & Reputation Analysis: Understand and Improve Brand Image on Social Media (Facebook, Twitter, Complaint Sites, Boards, etc.)
   3. Increase Customer Base
      1. Market Analysis: Analyze Competitors Customers' Complaints from Social Media. Identify and Target Unsatisfied Potential Customers.
      2. New Channels: Targeted Campaigns via Social Media (ie: Post offers on Facebook Wall of Customers)
4. Improve Compliance
   1. Financial Transaction Analysis: Enforce Anti-Money Laundering Rules