1. Product Development
   1. Customer Research
      1. What do customers want? What products can I align to these products
         1. Product testing
            1. Extrapolation and forecasting
            2. Store presentation
            3. Online presentation
         2. Customer profiles
            1. Who are my customers
            2. Where do brands sell across the coutnry/world?
            3. What insights can I gain from geographic patterns in sales?
            4. I want to understand where my specific products are selling so I can understand who is buying them
            5. I want to understand who is buying my products so I can expose my product to more people like them
            6. How do customers align with product brands?
            7. Ariel Example
   2. Product placement
      1. Geographic based insights for product placement
      2. Global market planning
      3. Geographic consumer testing and preferences
2. Supporting their retail customers Support CPG Selling activities
   1. Drive sales
      1. Assortment Planning
      2. Promotional Planning
      3. Sales Forecasting
      4. Inventory Planning
   2. Execution plans
      1. Store Clustering
      2. Planogram execution
         1. Connect performance to space planning
   3. Providing product information
      1. Supply Chain commitments
      2. Manage level of service
   4. How to prep for Buyer assortment review
      1. What reports are needed
      2. What data is needed
      3. How do I develop realistic goals for my category and the buyer
   5. Support Store Operations
      1. Validate instore assortment and presentations
      2. In store marketing
         1. Promotional Space
         2. New product launch
      3. Provide thought leadership
      4. Track compliance for sets and placement
         1. Empower a fieldteam to quickly assess a disply, plangoram or store presentation
   6. Inbed the Sales/support team in the retailer
      1. Provide thought leadership
      2. Provide cost incentives
3. DTC sales support
   1. Drive Sales
   2. Product Position
   3. Supply chain model
      1. Amazon as a sales channel
      2. Retail market places
         1. Product sales
         2. Marketing - advertising
   4. Consumer Fulfillment
      1. Amazon as a fulfillment channel
   5. Customer profiles
      1. How are DTC customers different from B&M customers
4. Supply Chain Management
   1. Sourcing and raw materials
      1. Cost Management
      2. Situational awareness - Mitigating disruption
      3. Risk Management
   2. Transportation and distribution
      1. Asset management
      2. Service fulfilment
5. Retail, DTC or Hybrid?
   1. What differences are there between channels?
   2. Retailers who want to have both channels