1. digital branding
   1. empowered consumers
   2. on-demand brands
   3. personal brands
   4. engaged brands
   5. networked brands
      1. social media
   6. dialogue
   7. 24/7 feedback, input focused
   8. transparent communication
2. empathic|emotional design
   1. user experience
   2. user-centered design
   3. connection with user
   4. users' emotional needs
3. retail design
   1. consumer behavior
   2. campaigns
   3. store displays
   4. visual merchandising
   5. store windows
   6. interior design
   7. products
   8. prices
4. communication
   1. local
      1. adaptation
      2. human behavior
         1. lifestyle
         2. communities
         3. identities
      3. cultural differences
   2. global
5. Branding strategies