1. communication
   1. local
      1. adaptation
      2. human behavior
         1. lifestyle
         2. communities
         3. identities
      3. cultural differences
   2. global
2. retail design
   1. consumer behavior
   2. campaigns
   3. store displays
   4. visual merchandising
   5. store windows
   6. interior design
   7. products
   8. prices
   9. brand experience
3. digital branding
   1. empowered consumers
   2. on-demand brands
   3. personal brands
   4. engaged brands
   5. networked brands
      1. social media
   6. dialogue
   7. 24/7 feedback, input focused
   8. transparent communication
4. empathic design
   1. user experience
   2. user-centered design
5. emotional design
   1. connection