1. New business
   1. Research-Digital snapshots
      1. Radian6 graphs
         1. Subtopic 1
      2. Influencers/Eminents
      3. Hand conversation analysis
   2. Up-front story arc
   3. Program build-out
   4. Proactive outreach/planning
   5. Master Resource Library (new biz)
      1. Case studies
      2. Stock Images
      3. Bios
         1. Partner expertise
      4. Program/Capability elements
      5. Influencers/Eminents
      6. Agency info
2. Corporate Visibility
   1. Conferences/Speaking
      1. Partner Perspective Platform (3-4 non-WOMMA/yr)
      2. Paul (now working in conjunction w/WOMMA)
      3. Hosting/Sponsor (3-4/yr)
      4. Attend social media/networking events (3-4/yr)
   2. Industry Awards
      1. Research
      2. Managing teams/deadlines (submit to 7-9/yr)
   3. Media Relations
      1. Partner Perspective Platform (offer up to 1-2 posts/articles/wk)
         1. Profnet/HARO opportunities
            1. Respond to 1-2/wk)
      2. Agency offerings (bi-monthly)
      3. Pitch stories to media (2-3/wk)
   4. Website-Social Media Engagement
      1. Blog
         1. Re-design of blog itself
         2. Blog team management/editing
         3. Editorial calendar/scheduling
         4. Post writing (2-3/week)
      2. Reading/Commenting on industry blogs (5 comments/week)
      3. Website
         1. Metrics/Monitoring (10% increase in traffic)
         2. Updates to news/career pages
      4. Zocalo's social media pages
         1. Formalization/Engagement
            1. FB
            2. Twitter (5 tweets/day)
            3. LinkedIn
   5. Internal Operations
      1. Collaboration with Culture Committee
      2. Salesforce/Tracking of agency outreach
      3. Agency Contacts
      4. Master Resource Library (general agency use)
      5. General outreach/communications
      6. Master calendar of events
      7. Industry new monitoring