1. Executive Summary)
   1. • Business objectives, business purpose • New Product (s), service (s) • Market situation, Market Overview • Production and Marketing • prospects / risks • Financial need and Usage
2. Company
   1. founders, founding date corporate history
   2. Corporate objectives, mission statement
   3. Business Organization
      1. legal form
      2. statutes, contracts
      3. Investments
      4. Cooperation Partners
      5. capital structure, capital providers
3. Management/Administration
   1. Management team (industry knowledge, experiences, relationships, Performance certificates)
   2. Employees (number, functions, competencies)
   3. Wage policy, compensation system, human resources
   4. Logistics (accounting, calculation, informatik)
   5. Business Partner (trustee, advertising agencies, consultants, banks, lawyers)
4. Products / Services
   1. Detailed Description of products and services to be offered
   2. customer needs, customer benefits
   3. Strengths, weaknesses, opportunities, threats, risks
      1. SWOT
      2. Risk analysis
   4. property rights (patents), licenses, licensing restrictions necessary, permits
   5. developments, innovations
5. Markets
   1. Overview of the overall market (size, growth, market segments, Market developments, market trends)
   2. targeted market (market segments, niches, market shares, structure of potential customers)
   3. Market barriers (barriers to entry, market barriers)
   4. Planned sales
   5. Relevant environmental factors (recyclability, waste, air pollution, noise or sewage problems)
6. Competitive companies / competitors
   1. Names and locations of direct and indirect competitors
   2. market share, revenues and profits of competitors
   3. Strategies and distribution channels of competitors
   4. Product Comparison (price, quality, service, warranties, benefits and additional services)
   5. Strengths and weaknesses of the competition
7. Production
   1. Production locations (proximity to suppliers, traffic location, warehouse, Handling facilities)
   2. production (capacity, throughput, emissions, production processes, Production steps)
   3. Cost / Financing of the production (purchasing or leasing)
   4. foreign production (manufacturers, suppliers, dependencies, supply)
   5. goods and materials purchasing (delivery times, prices)
8. Marketing
   1. Marketing Strategy, Marketing Concept
   2. Product and product policy (incl. Service, warranties, secondary and Additional services)
   3. Price policy
   4. Distribution Policy (distribution channels, customer focus, traffic, Sales premises)
   5. Communication policy
      1. Sale
      2. Advertising
      3. Promotion / Sales Promotion
      4. Public Relations
9. Scheduling/time frame
   1. timetable for the development, production and launch of the new Products / Services
   2. Milestones
10. Risks
    1. Failure of management (illness, accident), exit or solicitation of key people
    2. Fault or failure of the production and distribution
    3. Product Liability
    4. (going to) changes in the law, the legal requirements
    5. Exogenous influences (new production processes, inventions, market trends, economic development)
11. Finances
    1. balance sheet and budget balance
    2. Income Statement and loss statement
    3. liquidity plan
    4. Investment Plan
    5. Customer and Vendor List