1. Company Profile
   1. What exactly does your company offer?
   2. What does your company do?
   3. What makes your company unique?
2. Market
   1. Who are your customers?
   2. What are their ages?
   3. What is their gender?
   4. What do they earn?
   5. Who are your competitors?
   6. What will you do differently to your competitors?
   7. What is your Unique Selling Proposition?
3. Product or Service
   1. What is your product or service?
   2. How will it be used?
   3. When will it be used?
   4. What benefits does it have?
4. Management Team
   1. Do you have partners?
   2. What are your skills?
   3. What are your partner's skills?
   4. What experience do you have?
   5. Do you have a business track record?
5. Strategy and Implementation
   1. What is your long term plan?
   2. What is your short term plan?
   3. What do you want to achieve and by when?
6. Financial Analysis
   1. What are your financial predictions?
   2. How much capital do you need?
   3. When will you break even and start making profits?
   4. Profit and loss tables
   5. Cash flow tables