1. Do You Have Access To The Information Needed
2. Does Your Question Have Suitable Theoretical Background?
3. How Might Answering The Question Advance Human Understanding Of The Topic?
4. How Might This Research Contribute To Research Methodologies Used In The Area?
5. How Might Research On This Question Find Direct Or Indirect Application
6. How Interesting Is The Question To You?
7. Do You Have The Skills (Or Can You Develop Them) To Find An Answer To The Question?
8. Do You Have The Necessary Time, Financial Support And Equipment To Find An Answer To The Question?
9. Does The Question Meet Any Criteria Laid Down By Any Institutions With Which You Are Working?
10. Is The Question Suitably Challenging To Meet Your Study Requirements?
11. Does The Question Have The Potential To Generate Further Research For Yourself And Other People In Your Field?
12. Other Questions And Criteria That Relate To Your Particular Discipline, Field Of Study Or Institution.
13. Marketing
    1. Marketing Decision Making
    2. Business Marketing
    3. Brand Management
    4. Marketing Management
    5. Advertising
    6. Marketing Strategy
    7. Consumer Behaviour
    8. Marketing Research
    9. Services Marketing
    10. Global Marketing
14. Management
    1. Strategic Management
    2. Supply Chain Management
    3. Risk Management
    4. Operations Management
    5. Human Resource Management
    6. Project Management
15. Leadership
    1. Leadership Styles
    2. Leadership Philosophy
    3. Managerial Leadership
    4. Management VS Leadership
    5. Leadership Development
    6. Motivation
    7. Team Management
    8. Executive Leadership
16. Customer Service
    1. Customer Relations Management
    2. Customer Service Standards
    3. Product Knowledge
    4. Problem Solving
    5. Multi Tasking
    6. Interpersonal Skills
    7. Time Management
    8. Cash Handling
    9. Communication Skills
    10. Sales Skills
    11. Promotion And Upselling