1. Collateral Materials
   1. Handout postcards
   2. Bookmarks
2. Press Releases
   1. Creation
      1. #1- Lead with growth of P-o-D
      2. #2 - Lead with growth of eBooks
   2. Distribution
      1. SFe New Mexican
      2. SF Reporter
      3. Journal North
      4. Broadcast?
3. Paid ads
   1. New Mexican "Bulletin Board
   2. SF Reporter's Back page
   3. SF Reporter's "Community Calendar"
   4. Los Alamos?
   5. Other?
   6. ABQ publications?
   7. Taos publications?
   8. Pecos/Las Vegas
4. Interviews?
   1. KSFR's "Mary Charlotte"
   2. Other stations in Santa Fe?
   3. Other Stations in Los Alamos?
   4. Subtopic 4