1. Levels of Planning
   1. Strategic
      1. A managerial decision process that matches an organization's resources and capabilities to its market opportunities for long-term growth and survival.
   2. Functional
      1. A decision process that concentrates on developing detailed plans for strategies and tactics for the short term, supporting an organizations long-term strategic plan.
   3. Operational
      1. A decision process that focuses on developing detailed plans for day-to-day activities that carry out an organizations functional plans
2. Strategic Planning: Frame the Picture
   1. Step 1: Define the Mission
      1. Answer questions: What business are we in? What customers should we serve? How should we develop the firms capabilities and focus its efforts?
   2. Step 2: Evaluate the Internal and External Environment
      1. Assess the firms internal and external environments
   3. Step 3: Set Organizational or SBU Objectives
      1. Subtopic 1
   4. Step 3: Set Organizational or SBU Objectives
   5. Step 5: Develop Growth Strategies