- Materials
- The materials used should be cheap
- The materials used must be sustainable
- The materials used should be light
- The materials used should be strong
- The materials used should be able to display graphics and text
- Environmental Issues
- Cut down on the amount of packaging
- Cardboard such as corrugated card
- Assembling
- The point of sales display must be easy to assemble
- The ways that the point of sales display are assembled should be strong
-
Minor assembling
- Can be very weak
- Slots
- Folds
- Gluing Tabs
- Screws
- Nails
-
Major assembling
- Not worth using
- Relationship
- Must apply the target market - According to stereotypes
- Adults
- Children
- Bright colours
- Young Adults and Teens
- Fonts and colours should be causal or carm
- Cartoons
- Serious Images
- Dark, Bold colours
- Theme
- Haiti
- Images
- Typography
- Must be suitable for the target market
- Colours
- Play on viewers emotions
- Sad Images
- Paper
- Use suitable materials
- Properties of the wrapper
- Too keep the chocolate protected
- Keep it fresh
- Stoping it from getting contaminated
- Display Infomation