1. The corporation
   1. Mandate
   2. Make money for shareholders
   3. News is entertainment
2. Floating Topic
   1. Intrapersonal
   2. Interpersonal
   3. Mass Communication
   4. Micro-communication
   5. Social Media
   6. Web vs Internet
   7. Subtopic 7
3. Media Studies as Storytellers
4. Bardic function of COMM.
5. 1
   1. Participation
   2. Why Intro to Comm?
      1. Careers
         1. Favorite App
            1. Production
            2. Consumption
            3. Big 2
6. 2
   1. Syllabus
      1. text
         1. Owning
         2. Renting
   2. #1: Knowledge of Human Cultures & the Physical & Natural World #2: Intellectual & Practical Skills throughout the Curriculum
   3. Study of the Social Sciences ▪ Inquiry & Analysis ▪ Critical Thinking ▪ Oral & Written Communication ▪ Information Literacy ▪ Collaborative Work ▪ Lifelong Learning
7. 1. Models
   1. Definitions 1
      1. "Does a fish know it's wet?
         1. Diacritical knowledge
         2. Ideology
            1. Problematises Consciousness
         3. Problematises causation
   2. Definitions 2 (Book)
      1. Subtopic 1
      2. Subtopic 2
      3. Subtopic 11
      4. Subtopic 3
      5. Subtopic 4
      6. Subtopic 5
      7. Subtopic 6
      8. Subtopic 7
      9. Phenomenology
      10. Semiotics
      11. Post-postivism
          1. Apophantic
          2. Apodictic
   3. COMM/Culture
      1. Society
      2. Culture
   4. Technology
   5. Economy
   6. Media Literacy
   7. signification vs. meaning
      1. Dove Real Beuty Campaign
      2. Men and makeup
8. 2. Convergence
   1. Mass media since 1800's
   2. Appearance of "free"
      1. Ads are the true content of American media
      2. Media illiteracy is the status quo
      3. Hyper-commercialization
         1. 1/3 of content is "ads"
         2. Product placement
   3. Concentration of ownership
      1. Conglomaration
      2. Oligopoly
   4. Convergance
      1. Computing
      2. Communicating
      3. Content
      4. 5 Phenomena
         1. The technological
         2. The industrial
         3. The social
         4. The textual
         5. The political
   5. Globalization
   6. Audience fragmentation
      1. micro-media (not Mass)
      2. Narrowcasting
      3. Niche Marketing
      4. Targeting
   7. Distrabution
      1. Theaters
      2. On-Demand
      3. DVD
      4. Download
      5. Synergy
   8. Digital
      1. Big Data
      2. Database culture
      3. Indivisualized TV, Magazines, etc.