1. Imitation is absolute
   1. Shrink wrapping of cultural goods
      1. http://www.youtube.com/watch?v=Zxf0TOk0ho0
   2. Recontextualize
      1. http://www.youtube.com/watch?v=bz1irLiG008
   3. Loss of context
      1. Che Guevarra, the person and the brand
   4. What about exclusivity?
      1. Isn't my new gold plated CD for Snoop Dogg exclusive?
      2. Reproducible goods are not exclusive
      3. Feeling of being short-changed
   5. Who is a pirate
      1. http://www.salon.com/tech/feature/2000/06/14/love/print.html
2. Cultural vehicle loves subverting brands
   1. Inverted Swoosh
   2. But that cycles back to new brands
3. Culture
   1. Culture is vehicle of symbols groups can relate to.
      1. Resension as the wheels
         1. http://www.youtube.com/watch?v=6sa85QO6pyA
         2. http://www.youtube.com/watch?v=ZG47TSVzAxk
         3. http://www.youtube.com/watch?v=92Tc5VI6d44
      2. Network of people
         1. Drivers
         2. Passengers
         3. Hitchhikers
         4. People of the road
4. Fordian twist
   1. Make all wheels the same kind
      1. Only economical viable recensions are allowed
   2. All cars drive left