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FEEDBACK
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Full Duplex
- i.e. Interactive, two player games, or phone calls
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Half Duplex
- Same Channel: i.e. email
- Different Channel: i.e. magazine subscriptions and buying advertiser's products
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Objectives
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Informing/Explaining
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Informing
- Intended to pass:
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-Data and facts to receiver
- Topic
- Topic
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Explaining
- Intended to pass:
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-Logic and rationale to receiver
- Topic
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Persuading
- Intended to create:
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-Acceptance, motivation, or belief within receiver
- Topic
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Instructing
- Intended to create:
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-Understanding and skill within receiver
- Topic
- (Sometimes mistaken for informing or explaining)
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Inquiring
- Intended as a request:
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-For information, explanation, or instruction
- Topic
- (Request may be subject of design)
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Entertaining
- Intended to create:
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-Diversion: i.e. comedy/adventure
- Topic
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-Catharsis: i.e. tragedy
- Topic
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-Stimulation: i.e. horror, music, pornography, video games
- Topic
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Developing Relationships
- Intended to:
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-Establish, maintain, and improve social ties
- Topic
- (May be a subject of design)
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There may be hybrids
- can be more effective
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can be used to fill 1+ objective
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EXAMPLES
- Persuading & Entertaining
- Informing & Instructing
- Informing & Entertaining
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Analytic Model
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Source
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Topic
- Person/Group of people
- Machine/Machine Network
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Message
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Topic
- Data
- Text
- Sound
- Voice
- Music
- Image
- Video
- Multimedia
- And/or ideas
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Encoder
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Topic
- Audio/video codec
- Radio/tv transmitter
- Telephone
- Semaphore
- Telegraph key
- Blanket over fire
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Channel
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Topic
- Printed media
- Copper wires
- Coaxial cables
- Optical fiber
- Radio waves
- Storage media: DVDS,CDS, or cassets
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Signal
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Topic
- Text
- Analog radio signals: AM/FM Radio and NTSC Video
- Digital radio signals: Digital Radio/TV/HDTV
- Pulses of laser light
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NOISE
- Physical: ex. thunder
- Mechanical: ex. loss of internet/cable connection
- Semantic: ex. body language, grammar, technical language
- Psychological: ex. Audience's anxiety, i.e. thirst or hunger
- Cultural: ex. differences in languages, traditions, or customs
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Decoder
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Topic
- (Opposite of encoding)- Conversion of encoded form back to original form
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Message
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Topic
- Message from the source meant for receiver.
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Receiver
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Topic
- Similar to source: Person or group of people
- Machine or network of machines
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Strategic Model
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Helps plan Communication
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Motivation
- Need For Communication?
- Objective/purpose of communication?
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Audience
- Who is the audience?
- How are they related to the source?
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Description
- Which style, genre, and/or theme works for this audience?
- Strategic model helps answer these ?s for designer...
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Why do we need a design strategy?
- We must communicate.
- We can't control audience.
- We must: discover controllable/uncontrollable factors and take action.