1. Development Type
   1. Extension
   2. Interior Decoration
   3. New Building / Construction
   4. Refurbishment
2. Project Stage
   1. Concept
   2. Design
      1. Specification Selling
         1. Spec Document
         2. Price Indication
         3. Product TDS / Test Report / Job Ref
         4. Drawing
   3. Documentation
      1. Specification Selling
   4. Tender
      1. Product Selling
         1. Pricing
         2. Product Comparison
         3. Site Trial
   5. Construction
      1. Product Selling
   6. Completion
3. Brand Building
   1. Seminar
   2. Exhibition
   3. Trade Show
4. Ownership Type
   1. Government
   2. Commercial
   3. Private Home Owner
5. Firm Role
   1. Developer / Property Manager
   2. Architect / Designer / Surveyor
   3. Engineer / Technical Consultant
   4. Main Contractor
      1. Subcontractor
         1. Applicator
            1. Waterproofing
            2. Flooring
            3. Sealant
            4. Coating
6. Construction Chemicals
   1. Waterproofing
      1. Cementitious
      2. Polyurethane
      3. Sheet Membrane
      4. Polyurea
      5. Acrylic
      6. SMP / MS
   2. Adhesive
      1. Carpet
      2. PVC Tile
      3. Timber Floor
      4. Ceramic Tile
      5. Wall Covering
   3. Flooring
      1. Self Levelling Screed
      2. Coating
      3. Hardener
   4. Sealant
      1. PU
      2. Silicone
      3. SMP / MS
      4. Acrylic
      5. Polysulphide
      6. Bitumen
   5. Concreting Related
      1. Admixture
      2. Curing Compound
      3. Retarder*
   6. Structural Repair
      1. Concrete Repair Mortar
      2. Non Shrink Grout
   7. Surface Smoothing
      1. Skim coat
      2. Render*