1. What
   1. Brand-name
      1. characteristics
         1. Costs
            1. advertisements
            2. packaging
            3. color
            4. gloss
            5. artistic
         2. well-known
      2. examples:
         1. Fruity Pebbles
         2. Tylenol
         3. Akademiks
   2. Generic
      1. characteristics
         1. Costs
            1. advertisements
            2. packaging
            3. plain
         2. less-known
      2. examples:
         1. Great Value
         2. Equate
         3. Faded Glory
2. When
   1. sale!
      1. Holidays
         1. after
      2. Seasonal
      3. Clearance
         1. liquidation
         2. discontinued
      4. Promotional
3. Where
   1. Department
      1. description
         1. variety
            1. clothing
            2. furniture
            3. sporting goods
            4. appliances
         2. expensive
      2. ex:
         1. Dillards
         2. JC Penny
         3. Belk
   2. Discount
      1. description
      2. ex:
   3. Outlets
      1. description
      2. ex:
   4. Specialty
      1. description
      2. ex:
   5. Superstores
      1. description
      2. ex:
   6. Warehouse
      1. description
      2. ex:
   7. Showroom
      1. description
      2. ex:
   8. Home
      1. description
      2. ex:
4. Pay
   1. comparison
   2. unit