1. DISPOSABLE INCOME
   1. TECHNOLOGY
      1. COMPUTERS
      2. MOBILE TECHNOLOGIES
      3. PRODUCT DEVELOPMENT & REDESIGN
      4. ENTERTAINMENT
         1. HOME CINEMA
         2. CDs/DVDs
         3. GAMING INDUSTRY
         4. DOWNLOADS
         5. DIGITAL TELEVISION/RADIO
   2. CARS
      1. PETROLEUM
      2. SEDAN/4WD
      3. MAINTENANCE
   3. HOME
      1. SECURITY
      2. POOLS
      3. No of ROOMS
      4. AUCTIONS
   4. LIFESTYLE
      1. IDENTITY
         1. BODY IMAGE
            1. FITNESS
            2. SOPHISTICATION
            3. SEXY
            4. DIET
            5. INDIVIDUALITY
         2. BRAND LOYALTY
            1. QUALITY
            2. TRUSTWORTHINESS
            3. PERCEPTIONS
            4. LOGOS
         3. SOCIAL MEDIA
            1. EBay
            2. COLLECTABLES
            3. FAN CLUBS
            4. FACEBOOK/MYSPACE/YOUTUBE
            5. VIRTUAL COMMUNITIES
         4. EMOTIONS
            1. SUPERIORITY
            2. INSECURITY
            3. HAPPINESS
            4. SENSE OF BELONGING
            5. FREEDOM
            6. ACCEPTANCE
            7. GREED
            8. NEEDS
            9. TO ACHIEVE
            10. TO BELONG
            11. WANTS
            12. HAVING
            13. DESIRE
            14. EXPECTATIONS
            15. SELF-CENTRED
            16. NECESSITY
            17. COMFORT
            18. 'EXTRA' PROTECTION
      2. OCCUPATION
         1. WORKING HOURS
            1. CASUAL
            2. FULL TIME
            3. VIRTUAL WORKPLACE
         2. PROFESSIONAL
            1. MIDDLE CLASS
            2. TOP INCOME BRACKET
            3. BOTTOM INCOME BRACKET
            4. 'TWEENS'
      3. HEALTH
         1. HEALTH INSURANCE
            1. HOSPITAL COVER
         2. SPORTS CLUBS/MEMBERSHIPS
      4. RECREATIONAL DRUGS
      5. TOBACCO/ALCOHOL
      6. WORKING HOURS
   5. CREDIT LIMITS
   6. CLOTHING
   7. EDUCATION
      1. PUBLIC
      2. PRIVATE
      3. UNIVERSITY/TAFE
      4. ONLINE EDUCATION
   8. BOATS
   9. EXPERIENCES
      1. DINING OUT
      2. HOLIDAYS
         1. HOTELS
      3. CINEMA
2. ETHICAL CONSIDERATIONS
   1. WASTE
   2. BIODEGRADABLE PRODUCTS
   3. POLLUTANTS
   4. NATURAL RESOURCES
   5. DRUG USE
      1. CIGARETTES
      2. ALCOHOL
   6. FAIR TRADE PRACTICES
   7. MENTAL ILLNESS
      1. DEPRESSION
         1. LONLINESS
   8. BANKRUPTCY
      1. CREDIT DEBT
         1. GEN Y
      2. MORTGAGE STRESS
      3. EXCESSIVE SPENDING
   9. BRAINWASHING
      1. DISTORTION
   10. GLOBALISATION
   11. ENVIRONMENTAL FACTORS
       1. GLOBAL WARMING
   12. PHYSICAL INACTIVITY
       1. WEIGHT GAIN
   13. LONGER WORKING HOURS TO SUSTAIN LIFESTYLE
   14. EXCESS
3. MARKETING
   1. ADVERTISING
      1. BILLBOARDS
      2. TELEVISION
      3. RADIO
      4. CINEMA
      5. MAJOR EVENTS
      6. CELEBRITIES
      7. PRINT MEDIA
      8. VIDEO/DVD ADVERTISING
   2. MARKETING TO CHILDREN
      1. TOYS
   3. SPORTING EVENTS
      1. SPORTS ROLE MODELS
   4. ECONOMIES OF SCALE
   5. SALES
      1. BARGAINS
         1. PERSUASION
   6. COMPETITION
      1. CASH DISCOUNTING
   7. INTERNET MARKETING
      1. AMAZON.com
      2. MAIL ORDERING
   8. SUPERMARKETS
      1. TRADING HOURS
         1. SEASONAL SHOPPING
      2. PRODUCT PLACEMENT
      3. IMPULSE PURCHASES
      4. "NO FRILLS" BRANDING
      5. VARIETY
      6. COMPARISONS
      7. BULK BUYING
   9. CORPORATIONS
   10. TELEMARKETING