1. IDENTITY
   1. BODY IMAGE
      1. FITNESS
      2. SOPHISTICATION
      3. SEXY
      4. DIET
   2. BRAND LOYALTY
      1. QUALITY
      2. TRUSTWORTHINESS
      3. PERCEPTIONS
      4. LOGOS
      5. CULT
   3. SOCIAL MEDIA
      1. EBay
         1. COLLECTABLES
      2. FAN CLUBS
      3. FACEBOOK/MYSPACE/YOUTUBE
      4. VIRTUAL COMMUNITIES
   4. EMOTIONS
      1. SUPERIORITY
      2. INSECURITY
      3. HAPPINESS
      4. SENSE OF BELONGING
      5. FREEDOM
      6. ACCEPTANCE
      7. GREED
      8. NEEDS
         1. TO ACHIEVE
         2. TO BELONG
      9. WANTS
      10. HAVING
      11. DESIRE
      12. EXPECTATIONS
      13. SELF-CENTRED
      14. NECESSITY
      15. COMFORT
      16. 'EXTRA' PROTECTION
      17. INDIVIDUALISM
   5. CULTURE
2. LIFESTYLE
   1. DISPOSABLE INCOME
      1. TECHNOLOGY
         1. COMPUTERS
         2. MOBILE TECHNOLOGIES
         3. PRODUCT DEVELOPMENT & REDESIGN
         4. ENTERTAINMENT
            1. HOME CINEMA
            2. CDs/DVDs
            3. GAMING INDUSTRY
            4. DOWNLOADS
            5. DIGITAL TELEVISION/RADIO
      2. CARS
         1. PETROLEUM
         2. SEDAN/4WD
         3. MAINTENANCE
      3. HOME
         1. SECURITY
         2. POOLS
         3. No of ROOMS
         4. AUCTIONS
      4. CREDIT LIMITS
      5. CLOTHING
      6. EDUCATION
         1. PUBLIC
         2. PRIVATE
         3. UNIVERSITY/TAFE
         4. ONLINE EDUCATION
      7. BOATS
      8. EXPERIENCES
         1. DINING OUT
         2. HOLIDAYS
            1. HOTELS
         3. CINEMA
   2. OCCUPATION
      1. WORKING HOURS
         1. CASUAL
         2. FULL TIME
         3. VIRTUAL WORKPLACE
      2. PROFESSIONAL
         1. MIDDLE CLASS
         2. TOP INCOME BRACKET
         3. BOTTOM INCOME BRACKET
         4. 'TWEENS'
   3. HEALTH
      1. HEALTH INSURANCE
         1. HOSPITAL COVER
      2. SPORTS CLUBS/MEMBERSHIPS
   4. RECREATIONAL DRUGS
   5. TOBACCO/ALCOHOL
   6. WORKING HOURS
3. ETHICAL CONSIDERATIONS
   1. WASTE
   2. BIODEGRADABLE PRODUCTS
   3. POLLUTANTS
   4. NATURAL RESOURCES
   5. DRUG USE
      1. CIGARETTES
      2. ALCOHOL
   6. FAIR TRADE PRACTICES
   7. MENTAL ILLNESS
      1. DEPRESSION
         1. LONLINESS
   8. BANKRUPTCY
      1. CREDIT DEBT
         1. GEN Y
      2. MORTGAGE STRESS
      3. EXCESSIVE SPENDING
   9. BRAINWASHING
      1. DISTORTION
      2. MANIPULATION
   10. GLOBALISATION
   11. ENVIRONMENTAL FACTORS
       1. GLOBAL WARMING
   12. PHYSICAL INACTIVITY
       1. WEIGHT GAIN
   13. LONGER WORKING HOURS TO SUSTAIN LIFESTYLE
   14. EXCESS
   15. THE 'THROWAWAY' CULTURE
4. MARKETING
   1. ADVERTISING
      1. BILLBOARDS
      2. TELEVISION
      3. RADIO
      4. CINEMA
      5. MAJOR EVENTS
      6. CELEBRITIES
      7. PRINT MEDIA
      8. VIDEO/DVD ADVERTISING
      9. EMOTIONAL ADVERTISING
   2. MARKETING TO CHILDREN
      1. TOYS
   3. SPORTING EVENTS
      1. SPORTS ROLE MODELS
   4. ECONOMIES OF SCALE
   5. SALES
      1. BARGAINS
         1. PERSUASION
   6. COMPETITION
      1. CASH DISCOUNTING
   7. INTERNET MARKETING
      1. AMAZON.com
      2. MAIL ORDERING
      3. E-mail
   8. SUPERMARKETS
      1. TRADING HOURS
         1. SEASONAL SHOPPING
      2. PRODUCT PLACEMENT
      3. IMPULSE PURCHASES
      4. "NO FRILLS" BRANDING
      5. VARIETY
      6. COMPARISONS
      7. BULK BUYING
   9. CORPORATIONS
   10. TELEMARKETING