1. How to find JTBD insights
   1. Overview
      1. 1. Frame Learning Question
      2. 2. Screen & Recruit
      3. 3. Individual Interview
      4. 4. Debrief Interview
      5. 5. Analysis of Patterns
      6. 6. Detail JTBD Summary
      7. 7. Workshop
2. Applying JTBD
   1. Churn
   2. Industries
   3. Startups - Prod
3. Definitions
   1. The Switch
   2. Forces of Progress
      1. Progress making forces
      2. Progress hindering forces
      3. Push
      4. Pull
      5. Anxiety
      6. Habit
   3. Timeline (All events)
4. FAQ
   1. Job Stories
   2. Different types of JTBD?
   3. Subtopic 3
5. Start here/ What is JTBD
6. Relevant Topics
   1. Case Studies
   2. Interviewing
   3. Analysis
   4. Recruiting
   5. Project Management?
   6. History of JTBD
   7. JTBD Frameworks
      1. Kano
      2. Forces of Progress
      3. Timeline
   8. Greenline
      1. Systems Thinking
   9. Other
      1. Prototyping
      2. Hiring Candidates Analysis
      3. Doing things that don't scale
      4. How to find what people want
   10. Job Spec
       1. Job Titles
       2. Firing Criteria
       3. Situation, etc
   11. What is JTBD?
       1. Theory
       2. What is a job?
   12. Competing Against Luck
   13. Selling JTBD internally
   14. Theory development
7. How people learn
   1. Case Studies
   2. Example interviews
   3. Full project from end to end
   4. Interview mastery
   5. Guide rails
   6. Plastic surgery