1. Future
   1. Prediction
      1. Future is going to be similar to the
         1. Present
         2. Immediate past
      2. Deductive logic
      3. Rules of thumb
      4. Mathematical models
      5. Uncertainty
         1. Unique goal
         2. Follow the plan
      6. Thinking and analysis
   2. CreAction
      1. Acting and creating evidence
         1. Means
         2. Resources
      2. Process
         1. Find/Thing of something you want
         2. Resources you have at hand
         3. Smart step
         4. Reflect and learn
      3. Uncertainty
         1. Does not necessarily begin with specific goal
         2. Create new goals while on the road
         3. Try different plans until you reach
            1. Your original goal
            2. Another different one
      4. Logic
         1. Getting started with the means you have at hand
         2. Assessing how much you can afford to lose
         3. Drawing in committed stakeholders
         4. Turning obstacles into assets
   3. Before starting a new venture
      1. Prediction
         1. Is it doable?
         2. Do I bielieve I can do it?
      2. CreAction
         1. Is it worth doing?
            1. Market
            2. Profit
         2. Do I want to do it?
2. Entrepreneurs
   1. Passion for discovering opportunities
   2. They act when they find opportunities
   3. A way of looking the world
   4. A way of solving problems
      1. Business
      2. Social
      3. Personal
   5. Perseverance
   6. Myths
      1. Unique herois species
      2. Finding one perfect idea at a time
         1. Put that thinking into inmediate action
         2. Open to advice
      3. Only the lone obsessed genius who creates something new
         1. Involve other people from the very begining
      4. They commit totally very early in the process
         1. They don't bet everything on one roll of the dice
   7. Clues
      1. You can't always get what you want by thinking
      2. Don't get stuck by overthinking
      3. Try a new approach to just about everything
      4. Don't wait for the pefect product
         1. Go for market acceptance
      5. Marketing plans are not locked in stone
   8. Sides
      1. Entrepreneurial thought
      2. Enterpreneurial act
3. Assessing risks
   1. Parameters
      1. Is it doable?
      2. Can you do it?
      3. Is it worth doing?
      4. Do you want to do it?
   2. Pay only what you can afford
   3. Affordable loss
      1. What can I afford
      2. What am I willing to pay
   4. Costs
      1. Money
      2. Time
      3. Reputation
         1. Market
         2. Personal
      4. Missed opportunities
      5. Family, friends and your communities
4. Means at hand
   1. Who am I?
      1. Questions
         1. What kind of person am I?
         2. Things turn me on
         3. What really matters to me?
         4. Things I will never do
            1. Values
            2. Time
      2. Purpose
         1. Eliminate ideas don't fit
         2. Focus your attention
         3. Self-awareness
            1. Strengths
            2. Weaknesses
         4. To know
            1. What you want
            2. What you don't want
   2. What do I know?
      1. Cataloging what you know
         1. Professionally
         2. From my training
         3. Personally
         4. About the world around me
      2. Insights that lead you an opportunity
         1. Apptitudes
         2. School
         3. Personal and professional experience
      3. Extensive list
   3. Who do I know
      1. To collaborate with
      2. To share a risk
         1. Leverage resources
         2. Spread risk
      3. Cataloging who do you know
         1. Sources
            1. Personally
            2. Socially
            3. Professionally
         2. Segmentation
            1. With money
            2. Who want to take risk
            3. People who know other people
            4. People who would be fun to work with
            5. People who can get stuff done
         3. Skils
            1. Finance
            2. Marketing
            3. Recruiting
            4. Building a company
   4. Understanding current reality
      1. The way the world really is
      2. Understand where the world is right now
5. Stakeholders
   1. Thoughts
      1. Focus on current reality
      2. Everyone is a potential stakeholder
      3. Affordable loss for others
      4. Commitments vs goals
   2. Roadmap
      1. Where should I begin?
         1. Be enrolled yourself
      2. What should I keep in mind?
         1. Authentic relationship
         2. Honesty
         3. Genuin and transparent
         4. Why your idea is important for you
         5. Get the potential customer
         6. Who is willing to join you?
         7. Enroll someone in your mission
         8. Offer action
            1. A role for the person
      3. Once the relationship is in place, then what?
         1. Course of action
         2. Accomplish
            1. Your goals
            2. Their goals
   3. Complementary approaches
      1. Selling
         1. Persuade
         2. Convince
         3. Influence
         4. Sway
      2. Enrollment
         1. Inspire
         2. To act in favor to what they want to do
         3. Exchange of intangibles
         4. You can't buy commitment
6. Everything is an asset
   1. Benefits
      1. Exploiting the contingencies
      2. Leveraging the uncertainty
      3. Incorporating the obstacles in our path
   2. Outputs
      1. What people like and don't about your idea
      2. Important feedback
      3. Take new directions
   3. Surprises
      1. Not all surprises are bad
      2. Suprises can be used to create something new