1. Clarity defeats writer's block
   1. Gives you a point of reference
   2. Gives you a narrow focus
   3. A good outline does half the work for you
2. Make your module titles "pop"
   1. Gives you an objective to work towards
   2. Helps your readers know what to expect
   3. Helps you write your sales page
   4. (Don't stress about perfection!)
3. Outline strategies
   1. #1 - The "All Done" Approach
      1. Work your way backwards from the end
   2. #2 - The "10 Topics" Approach
      1. Grab a few books
      2. Scan the table of contents
      3. Pick out 30-40 things you can create content around
      4. Whittle it down to 10
4. Filling out your outline
   1. The 3x3 method
      1. Define 3 major points to cover in a topic
      2. Break each of those into 3 parts
      3. Knock 'em out
   2. Bookends
      1. "Beefs up" your product
      2. Context: Give context for why the reader is there
      3. Transition: Closure and progress