1. People Structure
   1. Employee
   2. Office
2. Market Analysis
   1. Customer
   2. Competitor
3. Service Structure
   1. Value Proposition
   2. Client Journey
4. Critical success criteria
   1. Technology with support and maintenance
   2. Service Quality Assurance
   3. Data Support and Maintenance
   4. Collaboration / knowledge management etc.
5. Selling
   1. Organization
   2. Method
   3. Pricing
6. Financial Plan
   1. Cash Flow
   2. Profit & Loss
   3. Break Even
   4. Predictions
   5. Capital Needed