1. Dylan
   1. Technician
      1. Maintenance
         1. Topic
      2. Sales
         1. Topic
      3. Data Recovery
         1. Topic
2. Calvin
   1. Technician
      1. Maintenance
         1. Topic
      2. Sales
         1. Topic
      3. Data Recovery
         1. Topic
3. Business
   1. Finances
      1. Pricing
      2. Discounts
   2. Suppliers / Inventory
      1. Suppliers
         1. Type and amount of inventory
            1. On Demand / Basic Inventory
         2. Credit and delivery policies
         3. History and reliability
         4. More than one supplier?
         5. Do you expect shortages or short-term delivery problems?
         6. Are supply costs steady or fluctuating?
      2. Inventory
         1. What is essential to have when meeting with client?
            1. Format Discs
            2. Jumpers
            3. Internet Access
            4. Diagnostic Tools
            5. Power Supply Tester
            6. Flashlight
         2. Should common pieces be stocked?
            1. SATA Cables
            2. IDE Cable
            3. Jumpers
            4. Operating Systems / Reformat
            5. Will we (at first) sell operating systems?
            6. Neccesary for the customer to have their own?
   3. Personnnel
      1. Type of labor
      2. Pay structure
      3. Who does which tasks?
      4. Are schedules and written procedures prepared?
   4. Legality
      1. Small Business Licence
      2. Preventing lawsuits
         1. Service Agreement
            1. Cannot be held responsible for unforseen circumstances
            2. Any pre-existing conditions are not our responsibilty
            3. We are not liable for any "freak" occurances
   5. Target Customers
      1. For Home Users
         1. Age
         2. Gender
         3. Location
         4. Income Level
         5. Occupation
         6. Education
      2. Business/Small Business
         1. Industry (or portion of an industry)
         2. Location
         3. Size of firm
         4. Quality
         5. Technology
         6. Price preferences
   6. Location
      1. What qualities do you need in a location?
      2. Physical requirements
         1. Amount of space?
         2. Type of building?
         3. Power and other utilities
      3. Access
         1. Is it important that your location be convenient to transportation or to suppliers?
         2. Do you need easy walk in access?
      4. Cost
         1. Occupation expenses
         2. rent
         3. maintenance
         4. utilities
         5. insurance
         6. initial remodeling costs
      5. What will be your business hours?
4. Marketing Plan
   1. Economics
      1. Current demand in target market
      2. Trends in target market
         1. trends in consumer preferences
         2. trends in product development
      3. Growth potential and opportunity for a business of your size
      4. What barriers to entry do you face in entering this market with your new company?
         1. Consumer acceptance: (Yes/No)
            1. If yes, then what are they?
            2. What are strategies to overcome this barrier?
         2. Brand recognition: (Yes/No)
            1. If yes, then what are the current brands?
            2. What are strategies to overcome this barrier?
         3. Training and skills: (Yes/No)
            1. If yes, then what are they?
            2. What are strategies to overcome this barrier barrier?
         4. Shipping costs: (Yes/No)
            1. If yes, then what are they?
            2. What are the strategies to overcome this barrier?
      5. How could the following affect your company?
         1. Change in the economy
            1. Positive
            2. Negative
            3. What are strategies to overcome the potential negative affects?
         2. Change in your industry
            1. Positive
            2. Negative
            3. What are strategies to overcome the potential negative affects?
   2. Products and Services
      1. Specifications
      2. What factors will give you competitive edge?
         1. Quality?
         2. Unique?
         3. Proprietary features?
      3. What are the ___?
         1. Costs
         2. Prices
         3. Fee
      4. Customer Perspective
         1. Features
            1. What is special about it?
            2. Advantages?
            3. Disadvantages?
         2. Benefits
            1. What will the product do for the customer?
            2. Advantages?
            3. Disadvantages?
      5. What after-sale services will you give?
         1. Service Plans?
         2. Technical Support
   3. Competition
      1. What products and companies will compete with you?
      2. List your major competitors
         1. Geek Squad
      3. Will they compete with you...?
         1. Across the board: (Yes/No)
            1. If yes, what are their advantages?
            2. What strategies can you deploy to gain the advantage?
         2. Just for certain products: (Yes/No)
            1. If yes, what products?
            2. What strategies are there to differentiate you?
         3. Just for certain customers: (Yes/ No)
            1. If yes, what customers?
            2. What strategies are there to give you the advantage?
         4. Just for certain locations: (Yes/ No)
            1. If yes, what locations?
            2. What strategies are there to give you the advantage?
      4. How will you products or services compare with the competition?
         1. Competitive Analysis table
            1. Factor
            2. DB Techs
            3. Strength
            4. Weaknesses
            5. Geek Squad
            6. Strength
            7. Importance to Customer
            8. Weakness
            9. Products
            10. x
            11. *
            12. x
            13. Price
            14. x
            15. ****
            16. x
            17. Quality
            18. x
            19. *****
            20. x
            21. Service
            22. x
            23. ***
            24. x
            25. Reliability
            26. x
            27. ****
            28. x
            29. Stability
            30. x
            31. ***
            32. x
            33. Expertise
            34. ?
            35. ?
            36. *****
            37. x
            38. Company Reputation
            39. x
            40. ***
            41. x
            42. Location
            43. x
            44. ***
            45. x
            46. Appearance
            47. ----
            48. ----
            49. ****
            50. ----
            51. ----
            52. Sales Method
            53. x
            54. *****
            55. x
            56. Advertising
            57. x
            58. ***
            59. x
            60. Image
            61. x
            62. ***
            63. x
   4. Niche
      1. What is it?
      2. Where is it in the market?
   5. Strategy
      1. Promotion
         1. How will you get the word out to customers?
         2. Advertising
            1. What media?
            2. Why?
            3. How often?
            4. Why this mix?
         3. Identify low-cost methods to get the most out of your promotional budget?
         4. What methods will you use other than paid advertising?
            1. Word of mouth
            2. If yes, how?
            3. Network of friends / professionals
            4. If yes, who?
         5. What image do you want to project?
         6. How do you want customers to see you?
         7. What plans do you have for graphic image support?
            1. Logo design
            2. Cards
            3. Letterhead
            4. Brochures
            5. Signage
            6. Interior design
         8. Should you have a system to identify repeat customers and then systematically contact them?
      2. Pricing
         1. Compare your prices with those of the competition.
            1. Are they higher,lower, or the same?
            2. Why?
         2. How important is price as a competitive factor?
            1. Do your intended customers really make their purchase decisions mostly on price?
         3. What will be your customer service and credit policies?
      3. Proposed Location
         1. Is your location important to your customers?
            1. If yes, how?
         2. If customers come to your place of business:
            1. Is it convenient?
            2. Parking?
            3. Interior spaces?
            4. Not out of the way?
            5. is it consistent with your image?
            6. Is it what customers want and expect?
         3. Where is the competition located?
            1. Is it better for you to be near them or distant?
      4. Distribution Channels
         1. How do you sell your products or services?
5. Website
   1. Features
      1. Contact Info
      2. Services Offered
         1. Online Services
         2. In-House Services