1. Goals
   1. What do we hope to accomplish?
2. Observation
   1. HIstory (how did we get here?)
   2. Present (What's going on now?)
   3. Catalyst (What triggered the need for an intervention?)
3. Analysis
   1. What does it all mean?
4. Concept
   1. The big idea (What's our vision?)
5. Design
   1. The big idea in details (how are we goign to get there?)
6. Implementation
   1. The design in action
7. Feedback
   1. How is it working out and what are we learning?