1. MARKETING
2. Estimated budget
3. Estimated numbers of print
4. Publicity stunt
   1. Media Tour "Are you my Father?"
      1. 3 girls will visit the main newspapers and radios of Caracas and try to find their father
      2. Period: 2 weeks prior the release day.
   2. “The 10 most famous and kindly villainous”
      1. Últimas noticias
      2. 2 weeks prior the release day.
   3. Use a Latin voice "Víctor X" to double in Spanish "Gru"
   4. Coverage in kids magazines (Sala de Espera Jr. and Multicolor).
5. Media creative ideas
   1. Television
      1. RCTV International Channel
         1. “The most important Monuments in the world …disappear”
         2. News Breaks in RCTV Channel news program
         3. Prime Time (Monday to Saturday)
         4. March 2009 (3 weeks)
   2. Outdoors
      1. “One Villainous is following me”
         1. Gru shade with the film logo will be project in a building
   3. PENDIENTE
6. Promotions
   1. Multicolor Kids Magazine
      1. “Find the monuments and win tickets for the premier”
      2. March (2 weeks prior release day)
      3. The kids will have to find with a magnifier glass the monuments that will be hiding in the magazine
      4. Tickets for the premier
   2. Sala de Espera Jr - Magazine
      1. "Find the different"
      2. Section "Find the different between two pictures from one scene of the film"
      3. Tickets for the premier
   3. Cinex – HP Cameras
      1. "Take a funny picture in a famous monument"
      2. Upload it in cinex.com and participe to win a HP printers, HP cameras and movie premiuns
      3. March 2010
7. Partners
   1. Cinex - Exhibitor
   2. HP – Cameras and Printer
   3. Multicolor – Magazine
   4. Sala de Espera Jr. - Magazine