1. Make time for internal discussions and research
   1. internal planning
   2. internal conversations
      1. A list of apps you admire
      2. how the app will support existing business goals
      3. what you would like the app to look like
   3. Thinking through core goals
2. Determine a realistic short- and long-term budget
   1. the discovery phase
   2. features
   3. development costs
   4. marketing
   5. maintenance
3. Let your monetization strategy guide design
   1. the freemium model
   2. 1. free download
   3. 2. compelling features in paid version
4. Pick the right app development partner
   1. research case studies
   2. view examples of app development firms’ past projects
5. Market your mobile app
   1. sustained marketing efforts
   2. internal training
6. Invest in maintaining your mobile app
   1. regular updates