1. My services/'products'
   1. Advising/tutoring services
   2. Ebooks
   3. The book!
   4. Distro sales
   5. Plants/Feed Avalon nursery
   6. Design Consultancy services
   7. Workshop facilitation
   8. Photoprints
   9. Courses
   10. Events I'm promoting
   11. Campaigns/projects/struggles I'm promoting/seeking solidarity for
   12. Gaia U recruitment bonus
2. Marketing Notes
   1. Ways to monetize a blog
      1. Selling services
      2. Affiliate sales
      3. Direct membership
      4. Digital training
      5. Ecommerce (selling a physical product)
      6. Sponsored content
      7. Advertising
      8. Blog flipping (selling the blog on)
   2. Newsletters
      1. Need to be
         1. Useful
         2. Enjoyable content
         3. Occasional sell of your services
      2. Aim for 1000 people on your list
      3. First impression incentive
   3. Ways to increase subscribers
      1. Guest post on other blogs
      2. Add subscriber link in footer of email
   4. Key points
      1. Focus on audience, not on traffic
      2. Unifying theme
      3. Good design & user experience
      4. Who are you writing for? What are their needs?
      5. People know, like and trust you
      6. Explore limiting beliefs
      7. Make a list of what you need & want/desire e.g. desired annual/monthly income, perks, relationships
      8. What is the desired social impact of the business
      9. What is your blogging lifestyle?
      10. Analogs & antilogs (have other people been succesful with this idea)
          1. What is working?
          2. What is not working?
      11. Survey audience
      12. Pay attention to blog engagement
      13. Minimum viable product
      14. How can you help solve people's problems?
      15. Think about scaleability/succession
          1. Products are scaleable
          2. Your time isn't scaleable e.g. consultancy
   5. Processing orders
      1. Shopping cart
      2. Payment processor
      3. Merchant account
3. Empty Cages Design Edits
   1. Add resources section
   2. Create mailing list
   3. Create facebook page
   4. Create twitter feed
   5. Create instagram link
   6. Add to menu
      1. upcoming events
      2. resources
   7. Widgets
      1. Clearer contact details
      2. Nice pic of me
      3. Add more links/solidarity buttons
   8. Subscribe to newsletters as nicole@emptycagesdesign.org (rather than gmx)
   9. Pages
      1. Wish list
      2. Goals list
      3. Contact Form & PGP
      4. Book
      5. Resource lists
         1. Links
         2. Listly
   10. Content to integrate
       1. All Gaia U material
       2. Growing Resilience course
   11. More photographs/multimedia
   12. Upload CV
4. Publications in my Field
   1. Permaculture Magazine (incl. online)
   2. Permaculture News
   3. Permaculture Activist
   4. Earth First Journal
   5. Growing Green International
   6. Occupied Times
   7. Rabble
   8. Anarchist News
   9. Permaculture Works
   10. Resistance Ecology
   11. Red Pepper
   12. Plan C Journal
   13. The Ecologist
   14. Academic Publications (Various)
   15. Organise!
   16. Garden Organic
   17. RHS Magazine
   18. Yes! Magazine
   19. New Internationalist
   20. Agricultures/Farming Matters
   21. The Vegan
   22. The Land
   23. Adbusters
   24. Common Dream
   25. Indymedia
   26. Libcom
   27. ZNet
5. Websites to link off
   1. Veganic.net
   2. Vegan Village
   3. Alternative Bristol
   4. Radical Herbalism
   5. Rhizome Community Herb Clinic
   6. Permaculture teachers EU
   7. learnpermaculture.com
   8. Transition Network
6. Overview of Dissemination Channels
   1. Website
   2. Instagram
   3. Pinterest
   4. Twitter
   5. Facebook
   6. Webinars
   7. Articles
   8. Own publications
   9. Podcasts
   10. Radio
   11. Events/physical connection
   12. Email lists
   13. All Gaia U Forum
   14. Leaflets
   15. Newsletters
   16. Magazines/journals
   17. Other websites/blogs
7. Tools
   1. Blogstomp
   2. WP Editorial Calendar Plugin
   3. Hootsuite
   4. WP app on iPhone
8. System
   1. Min. one blog post per day
   2. Min once a week original content for blog
   3. Blog Mornings between 8-11am
   4. Write list of blogs & FB posts for the week on a Sunday evening
   5. Spend 10mins per day interacting with social media/liking other people's content etc
   6. Update ECD & Feed Avalon facebook twice per day - 10am and 3pm
   7. Send monthly ECD newsletter
   8. Aim for 14 tweets per day, 7 at weekend
9. Yields
   1. Invites to teach/speak
   2. Sales
   3. New partners/friends
   4. Books to review
   5. Free places on courses
   6. Visitors/support to Brook End
   7. Achieving goals
10. Why disseminate?
    1. To document history
    2. Acceleration of agroecology & plant based systems
    3. Food Sovereinty movement building
    4. Prison abolition & animal liberation movement building
    5. Generating paid work/opportunities/yields
       1. Esp. in lower input way
    6. New contacts & relationships
    7. Professional satisfaction
    8. Documentation of my own journey
    9. Online portfolio to evidence my authenticity/commitment/ability