1. Current Process
2. CRM
   1. RC
      1. Salutation
         1. daDisplay.greeting
      2. Body
         1. Reservation Details
            1. Confirmation Number
            2. Guest Name
            3. Arrival Date
            4. Departure Date
            5. Room Type
            6. Package
            7. Nightly Rate
            8. Disclaimer
         2. Policies
            1. Credit/Debit Card Policy
            2. Cancellation Policy
            3. Check-In Time
            4. Check-Out TIme
            5. Parking Charges
            6. Room Tax
            7. Additional Information
         3. Contact Information
            1. Main Number
            2. Reservations Number
            3. Concierge Number
            4. Hotel Website
      3. Conclusion
      4. Complimentary Close
      5. Signature
   2. PSM
      1. Salutation
      2. Body
         1. Preferences
         2. Information
         3. CTA
         4. Offer
      3. Conclusion
      4. Complimentary Close
      5. Signature
   3. CANCEL
      1. Salutation
      2. Body
         1. Cancellation Details
            1. Confirmation Number
            2. Guest Name
            3. Arrival Date
            4. Departure Date
            5. Cancellation Date
            6. Cancellation Number
         2. Tell Us WHy
      3. Conclusion
      4. Complimentary Close
      5. Signature
   4. TYN
      1. Salutation
      2. Body
         1. Feedback
      3. Conclusion
      4. Complimentary Close
      5. Signature
3. Challenges
4. Alternatives
5. Modular Design
6. Resources
   1. Don't Show Clients Static Files
   2. Responsive Email Design
      1. mobile devices (100)
         1. Well, that’s the problem that faces millions of email newsletters received on mobile devices, everyday.
      2. email clients (56)
         1. As you may know, not all email clients were made equal - even on the same device, how an HTML email displays can vary radically from inbox to inbox.
      3. layout (45)
         1. While an email newsletter can look superb in the inbox, when squeezed onto a small screen, it can become absolutely unusable, with small fonts, narrow columns and broken layouts being common issues.
         2. In this guide, we’ll look at a couple of ways you can improve the mobile email experience, from the use of media queries when coding up responsive layouts, to more advanced techniques.
         3. Keep this in mind when styling text, because anything smaller will be upscaled and could break your layout.
         4. We have a detailed blog post that goes into the mechanics of fleshing out fluid layouts for HTML email and in the next chapter, will touch on how fluid-width images can be used effectively in your newsletters.
      4. techniques (38)
         1. In this guide, we'll look at why designing for mobile has become a necessary skill for email designers, cover the fundamentals of designing and building a mobile-friendly email and back it all up with some neat tips and techniques.
         2. In this guide, we’ll look at a couple of ways you can improve the mobile email experience, from the use of media queries when coding up responsive layouts, to more advanced techniques.
      5. email newsletter (34)
         1. While an email newsletter can look superb in the inbox, when squeezed onto a small screen, it can become absolutely unusable, with small fonts, narrow columns and broken layouts being common issues.
         2. Well, that’s the problem that faces millions of email newsletters received on mobile devices, everyday.
      6. media queries (30)
         1. In this guide, we’ll look at a couple of ways you can improve the mobile email experience, from the use of media queries when coding up responsive layouts, to more advanced techniques.
      7. images (28)
         1. We have a detailed blog post that goes into the mechanics of fleshing out fluid layouts for HTML email and in the next chapter, will touch on how fluid-width images can be used effectively in your newsletters.
      8. iPhone (27)
         1. Thankfully, the iPhone and other Apple iOS devices can not only boast of near trouble-free email rendering, but also account for a large percentage of mobile email opens, too.
      9. email design (23)
         1. In this guide, we'll look at why designing for mobile has become a necessary skill for email designers, cover the fundamentals of designing and building a mobile-friendly email and back it all up with some neat tips and techniques.
         2. Many thanks to Style Campaign for their ongoing help with testing many of the above devices - their blog is recommended reading when it comes to mobile email design.
      10. campaigns (21)
          1. If you would like to try applying this technique to your own email campaigns, feel free to view the sample code on Github and adapt it for your own campaigns.
      11. Summary
          1. Well, that’s the problem that faces millions of email newsletters received on mobile devices, everyday.
          2. As you may know, not all email clients were made equal - even on the same device, how an HTML email displays can vary radically from inbox to inbox.
          3. While an email newsletter can look superb in the inbox, when squeezed onto a small screen, it can become absolutely unusable, with small fonts, narrow columns and broken layouts being common issues.
          4. In this guide, we’ll look at a couple of ways you can improve the mobile email experience, from the use of media queries when coding up responsive layouts, to more advanced techniques.
          5. Keep this in mind when styling text, because anything smaller will be upscaled and could break your layout.
          6. We have a detailed blog post that goes into the mechanics of fleshing out fluid layouts for HTML email and in the next chapter, will touch on how fluid-width images can be used effectively in your newsletters.
          7. In this guide, we'll look at why designing for mobile has become a necessary skill for email designers, cover the fundamentals of designing and building a mobile-friendly email and back it all up with some neat tips and techniques.
          8. Thankfully, the iPhone and other Apple iOS devices can not only boast of near trouble-free email rendering, but also account for a large percentage of mobile email opens, too.
          9. Many thanks to Style Campaign for their ongoing help with testing many of the above devices - their blog is recommended reading when it comes to mobile email design.
          10. If you would like to try applying this technique to your own email campaigns, feel free to view the sample code on Github and adapt it for your own campaigns.
   3. Email marketing trends
   4. Coding Your Emails
      1. email clients (100)
         1. Unfortunately, while that war was being fought, email clients like Outlook and Lotus Notes were apparently off hiding in the marketing department behind a very expensive beanbag chair, and were left behind.
      2. CSS (45)
         1. You’ve built a ton of websites, you can write HTML and CSS in your sleep, and you have a big poster on your wall of Jeffrey Zeldman.
      3. HTML email (42)
         1. Building an HTML email today will take you back to those heady times, although with rather less use of the <hr> tag.
      4. design (21)
         1. In the broader web design world, we’ve been through the browser wars where Netscape and Internet Explorer fought each other to introduce competing ways to code just about everything.
         2. This process can be quite a long one, but once you have a robust template in place it will be reused over and over for future campaigns, and can often be adapted to suit multiple designs.
      5. Outlook (20)
         1. Unfortunately, while that war was being fought, email clients like Outlook and Lotus Notes were apparently off hiding in the marketing department behind a very expensive beanbag chair, and were left behind.
      6. Campaign Monitor (18)
         1. Campaign Monitor and a variety of other email service providers will give you a report for each campaign, listing the email client for each subscriber where available.
      7. website (17)
         1. You’ve built a ton of websites, you can write HTML and CSS in your sleep, and you have a big poster on your wall of Jeffrey Zeldman.
         2. If you’ve been building websites for long enough to remember the glory days of GeoCities and Angelfire, you probably built your first websites using tables for layout.
         3. People go to your website by choice, typically: they go when they want to and with an understanding of what to expect.
      8. layout (15)
         1. If you’ve been building websites for long enough to remember the glory days of GeoCities and Angelfire, you probably built your first websites using tables for layout.
      9. Lotus Notes (15)
         1. Unfortunately, while that war was being fought, email clients like Outlook and Lotus Notes were apparently off hiding in the marketing department behind a very expensive beanbag chair, and were left behind.
      10. template (14)
          1. This process can be quite a long one, but once you have a robust template in place it will be reused over and over for future campaigns, and can often be adapted to suit multiple designs.
      11. Summary
          1. Unfortunately, while that war was being fought, email clients like Outlook and Lotus Notes were apparently off hiding in the marketing department behind a very expensive beanbag chair, and were left behind.
          2. You’ve built a ton of websites, you can write HTML and CSS in your sleep, and you have a big poster on your wall of Jeffrey Zeldman.
          3. Building an HTML email today will take you back to those heady times, although with rather less use of the <hr> tag.
          4. In the broader web design world, we’ve been through the browser wars where Netscape and Internet Explorer fought each other to introduce competing ways to code just about everything.
          5. This process can be quite a long one, but once you have a robust template in place it will be reused over and over for future campaigns, and can often be adapted to suit multiple designs.
          6. Campaign Monitor and a variety of other email service providers will give you a report for each campaign, listing the email client for each subscriber where available.
          7. If you’ve been building websites for long enough to remember the glory days of GeoCities and Angelfire, you probably built your first websites using tables for layout.
          8. People go to your website by choice, typically: they go when they want to and with an understanding of what to expect.
   5. Premailer
   6. Email Metrics
   7. Middle Mail
      1. template (100)
         1. Middleman project template for building ExactTarget Email Templates.
         2. On build Middleman will automatically generate a modular responsive template consisting of Template, Saved Content Areas, and Ampscript files.
      2. Middleman (75)
         1. Middleman project template for building ExactTarget Email Templates.
         2. On build Middleman will automatically generate a modular responsive template consisting of Template, Saved Content Areas, and Ampscript files.
      3. responsive email framework (50)
         1. MiddleMail is a responsive email framework built with a modern workflow in mind.
      4. Ampscript files (25)
         1. On build Middleman will automatically generate a modular responsive template consisting of Template, Saved Content Areas, and Ampscript files.
      5. responsive template consisting (25)
         1. On build Middleman will automatically generate a modular responsive template consisting of Template, Saved Content Areas, and Ampscript files.
      6. modular responsive template (25)
         1. On build Middleman will automatically generate a modular responsive template consisting of Template, Saved Content Areas, and Ampscript files.
      7. building ExactTarget email (25)
         1. Middleman project template for building ExactTarget Email Templates.
      8. Middleman project template (25)
         1. Middleman project template for building ExactTarget Email Templates.
      9. commit information (25)
         1. Failed to load latest commit information.
      10. load (25)
          1. Failed to load latest commit information.
      11. Summary
          1. Middleman project template for building ExactTarget Email Templates.
          2. On build Middleman will automatically generate a modular responsive template consisting of Template, Saved Content Areas, and Ampscript files.
          3. MiddleMail is a responsive email framework built with a modern workflow in mind.
          4. Failed to load latest commit information.