1. 14-days free trial
   1. Open Mail
      1. Clicked Link
         1. Redirected to Website
            1. Filled the form (Free Trial)
            2. Lead Moved to CRM
      2. Opened but no link clicks
   2. No Open
      1. Follow up continues
      2. Unsubscribed
         1. Lead moved to junk/not interested
2. Lead Nurturing/Followup
   1. Follow up mail after 2 days
      1. Promotional Mail with different subject line
   2. Follow up mail after 4 days
      1. Blog
   3. Call 1
   4. Follow up mail after 10 days
      1. Success Stories & Testimonials
   5. Ca11 2
   6. Follow up mail after 12 days
      1. Case Studies
   7. Call 3
   8. Follow up mail after 14 days
      1. Promotional Mail with different subject line
   9. Process Repeats till the lead gets nurtured