1. ShopAdvisor Company
2. Enticing alert
3. ShopAdvisor App
4. GPS-basesdApps & Geofencing
5. Cemented decision
6. Near store entrance
7. Opportune time
8. Near store entrance
9. Revenues: monthly fees
10. Clients: media companies, retailers
11. Shop Now campaign with Elle
    1. Partnerships with Guess, Levi's and Vince Caputo
    2. Beacons in 1600 stores
12. Beacons
    1. Inexpensive
    2. Battery-powered
    3. Hockey puck size
    4. Digital sensor
    5. Connect with smartphones
13. Retail
14. Location bases marketing
15. Beacon technology
    1. 1. Filter shoppers' preferences
    2. 2. Pinpoint customer
    3. 3. Send personalised alert
    4. 4. Discouts, highlights, reviews
16. 92% sales in shop
17. 8% online
18. Drive customers to shop
19. Faster shopping
20. 4 years old
21. Flood of push alerts
22. Not personalised
23. Like robocalls
24. By Glenn Rifkin for The New York Times Dec. 30, 2015 Retrieved Dec. 3, 2015: http://www.nytimes.com/2015/12/31/business/smallbusiness/shopadvisor-lets-retailers-target-shoppers-by-location-and-interests.html